    The idea for the name of this company came from a report on TV about football players taking ballet lessons to improve their balance and coordination. Identify the founder and the company.

Answers to last week&#39s quiz (#152)

Business Standard

Star India&rsquo;s flagship entertainment channel, Star Plus, has gone in for a makeover with a new logo and tagline &ndash; &lsquo;Rishte Wahi, Soch Nayi&rsquo; (old relationship, new thinking).

Star Plus goes in for brand reinvention

Actor Akshay Kumar will soon be preaching you the virtues of taking loans against gold. From today, the Bollywood star will endorse Manappuram General Finance and Leasing, part of the Manappuram Group, which is spending Rs 100 crore as its advertising budget only on a single product (gold loans) for the current financial year.

Gold shines in advertising mart

If the Euro crisis and bleak markets have been worrying you, then Don Ward, founder and owner of the Comedy Store is standing by to turn your misery into laughter, literally.

Comedy Store set for India act

The estimated $3-bn Vedanta University was to start Phase-I by mid-2011 but is facing stiff opposition from locals.

Vedanta may shift varsity to southern states

Having taken charge as Dean of the Noida campus of the Indian Institute of Management, Lucknow (IIM-L), Archana Shukla has her work cut out for her &mdash; right from consolidation to the handling of faculty crunch. Though she has been associated with the institute for the past 13 years, Shukla tells Chitra Unnithan that the task is challenging. She discusses some of her plans for the campus in an interview.

Q&A: Archana Shukla, Dean, Noida campus, IIM Lucknow

Reliance Anil Dhirubhai Ambani Group promoted venture capital (VC), Reliance Venture Asset Management (RVAM), has forged a strategic collaboration with two prestigious universities &mdash; Massachusetts Institute of Technology (MIT) and Stanford University &mdash; by sponsoring their entrepreneurship competitions and start-up programmes.

Reliance ADA VC firm ties up with MIT, Stanford

With the economy looking up, companies appear to be loosening their purse strings and sponsoring more executive training. The Indian Institutes of Management (IIMs), for instance, are expecting more participants and better revenues from their executive education programmes.

IIM executive education courses gather steam

Hyderabad-based Indian School of Business (ISB) secured 541 offers, including 65 international, from 346 companies for its batch of 2010, which graduated in April. The placement season has been extended for the batch till June as part of its rolling placement system (RPS) to give more time for companies and students to find the right match.

ISB gets 541 offers; domestic salaries up 11%

FIFA 2010 is also a war between the world&rsquo;s two largest brands.

Adidas versus Nike: Who will score?

The jury is out on Spicejet&rsquo;s new owner Kalanithi Maran&rsquo;s proposal to change the name of India&rsquo;s second largest low-cost carrier at a later date. While some think the move doesn&rsquo;t make sense, others like Ogilvy &amp; Mather South Asia Chairman Piyush Pandey says it would not make much of a difference provided the process is handled well.

Spicejet name change plan divides experts

Very few seem to be taking the council seriously even after 25 years of its existence.

ASCI in search of relevance

Knowledge Academy, an initiative of Lalbhai group, has joined hands with Dr Babasaheb Ambedkar Open University (BAOU) to offer a BBA program with specialisation in banking and insurance through authorised study centers.

Knowledge Academy, Ambedkar Open University launch BBA program

NIIT, an IT trainer with pan-India presence, in association with Fourier Systems, a US-based educational data logging devices and accessories maker, have introduced the Mobile Science Lab for schools in India. NIIT had earlier launched the Mobile Maths Lab 18 months ago.

NIIT takes its mobile science labs into classrooms

The quality of management education in the country could dip with merit taking a back seat, if this practice goes unchecked, caution experts.

New B-schools even 'buy' management students

This year, many aspiring engineering students are worried they may find it difficult to get a seat in the coveted Indian Institutes of Technology (IITs). The merit lists &mdash; recently released by the IITs after the joint entrance examination (JEE) results &mdash; reveal that the entry bar across categories, both for open and reserved ones, has risen.

Higher IIT entry bar troubles students

It will be at least two years before they get their own campus. Yet, there&rsquo;s a lot of excitement among the faculty members who will be teaching at the country&rsquo;s only Indian Institute of Technology, IIT Mandi, to be nestled in the lowermost climatic zone of the serene Himalayas in Himachal Pradesh.

New IITs aim high from transit camps; lay stress on research

Volkswagen recently announced the launch of its high-end luxury car, the Phaeton, in India. Named after the son of Phoebus, the Greek Sun God, it was unveiled at the Geneva Motor Show in 2002, and it hit the market in 2003. But the sales fell short of expectations. It was positioned against top-end brands like Mercedes, BMW, Lexus and Volkswagen&rsquo;s own Audi. But it lacked the appeal of the rival brands &mdash; hence the lacklustre performance. But so keen is Volkswagen to make the Phaeton work in India that it has taken the car back to the drawing board. The result: LED daytime running lights, 18-inch wheels, a new dashboard, 18-way adjustable seats, better upholstery and even new air-conditioning to suit the Indian climate.

German designs

Kodak has been slow to leave its days of silver halide glory behind and make the arduous transition to a digital imaging company. As recently as 2005, its profit margins had been eroded as nimble digital players such as Canon and Nikon stole a march over it. But after certain course corrections, it has created leadership in point-and-shoot digital cameras in the US and other markets. Since late last year, India too has seen a similar curve for the company.

Q&A: John Blake, Vice-President & GM,Eastman Kodak Company

Penguin India&rsquo;s CEO &amp; president, Mike Bryan, has some clear-cut plans to expand the company&rsquo;s publishing business.

3Penning Business ideas

Outside Chennai, the Renault-Nissan alliance is investing Rs 4,000 crore in a 400,000 units a year plant to make its mark in India. Nissan, which will foot half the bill, is looking to take its production to 200,000 units a year and the one car that can help it get there is the Micra.

Page 648 - News

Answers to last week's quiz (#152)