Page 66 - News

Latest ITC TV campaign spells out the conglomerate's business philosophy

The corporate film conveys ITC's credo that collectively it is possible to achieve more than when going it alone

Govt chief information officers for cloud solutions and cyber security

The global robotics as a service market is expected to grow at a CAGR of close to 20% from 2018 to 2022

IT companies return to hire at B-schools; number of offers jump by 15%

In terms of profiles, analytics and strategy have gained prominence in offers made by firms.

Jio, Vodafone, Airtel put their best pitch forward to woo consumers

The big three are doling out bundled deals and lucrative offers, betting on content and brand alliances as they go all out to woo subscribers

Kirana stores adopt technology, discount schemes to take on big rivals

Local stores are still a major player in India as they constitute more than 90% of FMGC grocery sales

Padmaavat controversy forcing brands to rethink their Bollywood connections

A recent report by ESP indicates that annually, companies spend close to Rs 1 billion on co-branded marketing media spends for Hindi films

Mondelez strings a new tune for an old brand, refreshes Cadbury Silk range

With a new digital campaign and sonic identity, the chocolate maker looks to bite a bigger chunk of the premium market

Data Tracker: Consumer expenditure is expected to grow in 2018, says report

Some of the defining trends for the year

VoLTE is expected to be the most prevalent technology in future: Deloitte

Vantage point: Insights from cutting-edge research

Diversity among top trend in recruiting industry in 2018, says LinkedIn

Soft skills assessment turns out to be the most useful interviewing innovations

Idea Cellular's new TV commercial: A transformative idea triggered by video

A new TV commercial by Idea Cellular has pushed the running narrative of the telecom firm to imply how in today's world a video can change people's lives

Whirlpool looks at differentiated features, durability to woo consumers

As the durables company forays into commercial appliances, it looks at differentiated features and durability to woo highly evolved consumer segment

Satyam scam: Price Waterhouse goes all out to protect its reputation

The consulting firm goes all out to protect its reputation, keep the brand away from the flames of the Satyam saga

Harish Manwani succeeds Adi Godrej as chairman of Indian School of Business

Harish Manwani is the non-executive chairman of Hindustan Unilever Limited

Sanjiv Goenka's Too Yumm bets on health, the young Indian and Virat Kohli

The RP-Sanjiv Goenka group looks to ride the popularity and reputation of its endorser to build a national footprint for its packaged food brands

OTT growth to ride on regional content, may pip TV in movie premier biz

Rising digital penetration will see an increase in time spent on digital platforms through mobile devices, says Deloitte report

Indian digital advertising market to grow 32% to Rs 189 billion by 2020

The e-commerce is the biggest spender on digital media contributing to 19 per cent of all digital spend

Chasing brand mascot: Vodafone brings iconic pug back for a new campaign

Do mascots help or hinder a brand's growth?

Data Tracker: Marketing is set to get more automated in 2018, says report

The corporate sector needs to understand many avatars of customers to be able to ride the trends in marketing technology in 2018

Opportunity or challenge? How brands are riding the news wave in India

In 2017, news genre recorded 15% growth in the number of channels, according to BARC