 "Television viewership, Baba Ramdev, patanjali, Hindi news channel, media, BARC,Broadcast Audience Research Council of India,Uttar Pradesh, Uttarakhand,Delhi,chanells viewership,demonetisation, demise of Jayalalitha, the surgical strike operation,medi")
Yoga guru Baba Ramdev is not only a newsmaker, but he also loves promoting products of Patanjali Ayurved, the company he co-founded with Acharya Balkrishna, aggressively on news channels. Virtually every other news and current affairs programme on Hindi news channels today is sponsored by Patanjali. But while the ayurveda major loves riding on news, it is not the only company to be doing so. Firms across the board from banking and financial services to mobile handsets, telecom, steel, auto, cement and educational institutes among others are vying for the attention of the news viewer.
The reason is the sheer growth
