After reeling under the impact of the economic downturn last year, the placements at Xavier Institute of Management-Bhubaneswar (XIMB) has bounced back to record new highs in this year&rsquo;s placement season.

XIM-B average salary up 45% in 2010 placements

Business Standard

Indian Institute of Management, Kozhikode (IIMK) has started its PG Mentorship Programme for the next level of selection process. The mentorship programme is a student-driven initiative pioneered by IIMK to assist call getters in group discussion and personal interview round. The mentorship programme is primarily an online interface between existing students and prospective students with help being offered offline as well. The online interface can be accessed at http://mentor.iimklive.com/.

IIMK's mentorship programme under way

IIM-B stays away too, citing faculty constraints.

Telangana row delays IIM-A's Hyd campus

Hyderabad-based Indian School of Business is focusing on building emerging market competencies to differentiate from others.

ISB finds its edge

    A BBC TV series titled after the main character played by a renowned comedian and set in the past was famous for the character&rsquo;s cunning plans. It was an alternative definition of strategy where the strategy is the cunning plan. Name the actor and the serial.

Answers to last week's quiz (#138)

Social networking site ibibo.com tries to entice the youth with a bold, on-your-face campaign.

Quirky takes

Trades between FIIs generated a volume of Rs 97 crore on the BSE Monday-an increase of 14.36% from Rs 85 crore clocked on Friday. As many as six stocks witnessed trades of 19 lakh shares on Monday.

FII-TO-FII TRADES: PNB traded at 5% premium

Pepsi, the flagship brand of PepsiCo, is all set to roll out its new campaign, &ldquo;Youngistaan ka Wow&rdquo;. While keeping the element of entertainment alive, the campaign attempts to show that the youth is audacious and lets things happen in their own way. Two years ago, Pepsi had introduced the concept of Youngistaan to bond with the youth. The new campaign builds on that.

PepsiCo: That youthful spirit

    The birth of this brand is attributed to its founder having used the extract of the witch hazel plant, widely used by American Indians, to produce a cream that could heal small cuts and other ailments. Identify the brand.

The Strategist Quiz (#139)

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SELL IT YOURSELF
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The top 10 business bestsellers

The market opportunity for luxury products in India is estimated at $3 billion.

KIT: The luxury products market in India

The branded edible oil market of Rs 10,000 crore per annum has caught Kolkata-based personal care provider Emami&rsquo;s attention. It has launched not one but six variants of edible oil for consumers (and not bulk customers) &mdash; soyabean, sunflower, palmolein, mustard, soyabean blend and palmolein blend &mdash; under the brand Healthy &amp; Tasty. This is Emami&rsquo;s first foray into food products, and it is all too aware of the need to play the health card.

Emami: Oil for all

Emerging markets like China and India are the new playground for companies like General Electric. Susan P Peters, Vice-president (executive development) and Chief Learning Officer, GE, believes India provides an ideal case study for lessons in leadership. In an interview with Vikram Johri, she shares her views on the Indian market, how GE weathered the recession, and what strategies the company is deploying to locate and retain talent.

'Leaders today have to be comfortable with ambiguity'

The cheer seems to have returned to the Indian Institute of Management, Ahmedabad (IIM-A) campus with the institute's average domestic salary shooting up by around 22.76 per cent this year as part of its placement process for the 2008-10 graduating batch of the Post Graduate Programme in Management (PGP), which came to a close on Wednesday.

Average domestic salary up by 23% at IIM-A

Emami Group, the Rs 2,500 crore fast moving consumer goods major, is cutting its teeth on food business. Last month, the Kolkata-based firm made its debut by launching the &lsquo;Healthy and Tasty&rsquo; brand of edible oil.

Emami wants bigger bite of food business

Just days after the Rin vs Tide Naturals advertisement dispute reached the high courts, fast moving consumer goods major major Procter &amp; Gamble has increased the grammage of its mass-market brand Tide Naturals by 25 per cent. This has been done for all stock keeping units (SKUs) of Tide Naturals.

Tide Naturals: Get more at same price

Consumer durables player Panasonic India is entering the light emitting diode (LED) TV segment this year. The company plans to start manufacturing and marketing the product next month.

Panasonic to enter LED TV space

The Nadathur S Raghavan Center for Entrepreneurial Learning (NSRCEL), the entrepreneurial cell at IIM-Bangalore (IIMB), added another feather to its cap when two of the ventures incubated at NSRCEL found recognition in their respective fields. NSRCEL has incubated and groomed over 20 business ventures since its inception.

IIMB entrepreneurship cell gathers pace

The Right to Information (RTI) applications filed by CAT aspirants may finally end up revealing nothing. In reply to a couple of RTIs, the Indian Institutes of Management (IIMs) said Prometric, the testing and assessment institute, has the answers. But, Prometric is not covered under the RTI Act.

IIMs pass the buck on RTIs to Prometric

After Hindustan Unilever and Procter &amp; Gamble battling in the courts over their Tide and Rin brands, it is the turn of Nestle and Capital Foods for an advertising slugfest.

Capital Foods gets notice from Nestle over ad spoof

The Nadathur S Raghavan Centre for Entrepreneurial Learning (NSRCEL), the entrepreneurial cell at IIM-Bangalore (IIMB), added another feather to its cap when two of the ventures incubated at NSRCEL found recognition in their respective fields. NSRCEL has incubated and groomed over 20 business ventures since its inception.

Page 663 - News