    &ldquo;Now you know&rdquo; and &ldquo;Live in the know&rdquo;.

The Strategist Quiz (#142)

Business Standard

In the last two years, Airbus has not bagged a single order from India, and it is unlikely to do so this year. It delivered over 40 aircraft in 2008, 29 in 2009 and expects to hand over not more than 19 in 2010. The reason is that the aviation sector has taken a severe beating.

Waiting for takeoff

The slew of sporting events this year, beginning with the Indian Premier League and the T-20 World Cup, has sent all sportswear brands in a tizzy. Adidas has beaten its sister brand, Reebok, and rival Nike to become the first to release a campaign this season. It marks the start of what it calls the &lsquo;Champagne Year&rsquo; because of the windfall of sports events. Adidas claims a lead in market share in India in sportswear, while internationally it trails Nike.

Adidas: Cricket to the core

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To cope with rising expenditure on salaries and infrastructure, the premier Indian Institutes of Management (IIMs) are planning to increase fees by Rs 1-2 lakh for their two-year post graduate programmes (PGPs).

IIM-B raises fee by Rs 1.5 lakh

The fee for the 2009-11 batch was Rs 12.5 lakh. It has been revised to Rs 13.7 lakh for the incoming batch. Students will pay Rs 6.6 lakh for the first year and the balance in the second year.

IIM-A raises fees by Rs 1.2 lakh

Top-rung management institutions in the country have ignored the cue from the Indian Institutes of Management (IIMs) by deciding not to increase fees for their two-year flagship management programmes.

Most B-schools decide not to increase fees

The controversy that surrounds Ashoke Dutta, director of the youngest IIM, the Rajiv Gandhi Indian Institute of Management (RGIIM), Shillong, refuses to die.

Faculty protests Ashoke Dutta's nomination

West Asia may soon get a taste of Pepsico&rsquo;s Indian innovation.

Kurkure set to go abroad

BMW was the first to do it with BMW Studio. Premium carmaker SkodaAuto India, a unit of the Volkswagen Group, has been quick to follow suit by launching its limited series of boutique showrooms in India.

Skoda goes in for boutique shops

For the first batch of the Executive Post Graduate Programme in Management (ePGP) at IIM-B, companies had started trickling in from November 2009. The institute has 70 students in this batch. Around 25 companies visited the campus and made multiple offers this January. The mood among recruiters is positive, confirms Sapna Agarwal, head of career development services at IIM-B.

Buzz around 1-year exec courses too

The Academy of Korean Studies (AKS) recently signed a Memorandum of Understanding with the Jawaharlal Nehru University (JNU) for making the latter a hub of Korean studies in South Asia. It also extended a grant to JNU for research and networking. Kirtika Suneja caught up with AKS president Kim Jung Bae who spoke about the agreement and related issues.

'India needs more private investments in secondary, tertiary education'

Canada-based Schulich School of Business has launched a two year MBA programme in collaboration with the S P Jain Institute of Management and Research (SPJIMR).

Schulich, S P Jain launch MBA programme

Institutes are seeing many first-time recruiters for lateral placements. Not only are they expecting more offers, but higher salaries, too.

No dearth of job offers this placement season

    Which European company is running a service to enable consumers to hire its full range of vehicles, including bicycles, scooters, cars and vans, using a prepaid card that can be topped up online? The strategy is intended to increase brand visibility in the hope that many of those hiring vehicles through the scheme will go on to buy one.

The Strategist Quiz (#134)

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The share of internet advertising in comparison to total advertising spend among Indian companies has grown from 1.3 per cent to 2.9 per cent.

KIT: Social Media in India

Stein-Erick Vellan, the managing director of Unitech Wireless, stands over seven feet tall in his boots. He has in the past led the Norwegian basketball team in international championships. Yet the company he leads is a pygmy amongst giants. It is, after all, the latest entrant to the crowded Indian mobile telecom services market: Each of the 22 circles has at least half a dozen operators.

Calls to a crowded space

After exclusive tie-ups with top global brands like Fisher Space, Pelikan and Sheaffer, William Penn, the multi-brand retail chain of writing instruments, has now got into a partnership with Caran d&rsquo;Ache of Switzerland. Founded in 1924 by Arnold Schweitzer, Caran d&rsquo;Ache is a product of Switzerland&rsquo;s long history of watch-making and jewelry manufacture. &ldquo;It is Swiss craftsmanship akin to its watches,&rdquo; says Nikhil Ranjan, the president of William Penn.

William Penn: Quest for fine pens

Audi came to India in 2007, much after Mercedes and BMW. Though the market for luxury cars is tough, it has begun to expand at a brisk pace. Audi India Managing Director Benoit Tiers has his task cut out &mdash; he needs to establish the brand, set up a dealer network and convince buyers that his machines are better than those of rivals. The last bit is easier said than done; all three &mdash; Mercedes, BMW and Audi &mdash; represent the best of German automotive engineering.

'Fast-growing millionaires in India are coming to Audi'

Nokia, the dominant force in the handset industry, has spent the major part of 2009 guarding its turf against resurgent rivals like Samsung, LG, Sony Ericsson and Motorola, and also tech powerhouses like Research in Motion (RIM), Apple and HTC. Additionally, Nokia has also been deflecting blows at the operating system level, most notably from Google&rsquo;s Android and Microsoft&rsquo;s Windows Mobile.

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