Deloitte, TAS and Feedback Ventures &ndash; regular recruiters at the Indian Institute of Management, Ahmedabad (IIM-A) &ndash; offered consulting and general management roles on Saturday to kick off Cluster Two at the premier business school&rsquo;s final placements.

Deloitte, Feedback Ventures offer kick off Cluster Two at IIM-A

Business Standard

From watches to diamond jewellery for teenagers, the Tata firm has created many new market segments.

Titan's perfect timing

Rice is the latest in a series of brand extensions.

Saffola: Wealth in health

LG, which is locked in a battle with Micromax for becoming the third biggest handset maker in India, is in the process of revamping its brand and marketing strategy.

LG Mobile in bid to cement third slot

Yet another edition of the great cricket carnival is almost upon us. Frenzied evenings spent with a bucket of chips and the TV remote, will soon make a comeback. While the studs of various cricket teams are busy slugging it out on the field, marketers and advertisers will be even busier trying to grab millions of glazed eyeballs both in stadiums as well as in front of countless TV sets.

New! Improved! Cricketwallahs

A few IITs have not invited them to participate in placements this year. But coaching institutions offer attractive salaries to IITians to join them as faculty.

IITs keep coaching institutes away from students

B-schools may have begun final placements with renewed confidence. There&rsquo;s a nagging feeling, though, that expectations of higher salaries might be belied this year.

Salaries, offers yet to reach 2008 levels

The US-based Chartered Financial Analyst (CFA) institute, which is fighting a case with the technical education regulatory body &mdash; All India Council for Technical Education (AICTE) &mdash; in the Delhi High Court, has decided to create brand awareness about itself in India.

CFA gears up to build image in India

The Indian government has been pursuing an expansion of higher education facilities and has also determined that links with foreign universities are a priority. In this backdrop, University of Southampton, a leading UK teaching and research institution, is exploring academic and research collaborations with institutes like IIT-Kharagpur and IISER-Pune. With over 22,000 students, around 5,000 staff, and an annual turnover of almost &pound;400 million, the University of Southampton is one of UK&rsquo;s biggest institutions for engineering, computer science and medicine. Alistair Fitt, Pro Vice-Chancellor, University of Southampton, had a teleconference with Pradipta Mukherjee on its India plans.

'We are exploring academic and research tie-ups with IITs, IISERs'

    D J Keymer was its first name, then it changed to BOMAS and then S H Benson.

Answers to last week's quiz (#136)

Companies across sectors want to sell to the youth.

The new age maharaja

    Recently, onboard a domestic airline in the US, a member of the cabin crew ordered a Hollywood personality off the plane over concerns that he would be unable to sit in his seat with both armrests down and seatbelt fastened, in accordance with airline policy. Name the airline and the person.

The Strategist Quiz (#137)

GROWING GREAT EMPLOYEES 
Author: Erica Anderson
Publisher: Penguin 
Price: Rs 796
ISBN: 1591841909.
GUERRILLA MARKETING FOR THE NEW MILLENNIUM
Author: Jay Conrad Levinson 
Publisher: Lightning Source
Price: Rs 746
ISBN: 1933596074.
BUSINESS STRIPPED BARE
Author: Richard Branson
Publisher: Virgin Books
Price: Rs 449
ISBN: 9780753515020.
BILLION DOLLAR LESSONS
Authors: Paul B Carroll and Chunka Mui 
Publisher: Penguin 
Price: Rs 495
ISBN: 9781591842194.
THE PARTNERSHIP: THE MAKING OF GOLDMAN
Author: Charles D Ellis 
Publisher: Allen Lane
Price: Rs 995
ISBN: 9781846141027.
HOW TOYOTA BECAME #1 
Author: David Magee
Publisher: Penguin 
Price: Rs 499
ISBN: 9781591842293.
BUSINESS OBJECTS XI 
Author: Cindi Howson 
Publisher: McGraw-Hill Osborne Media
Price: Rs 3,996
ISBN: 0072262656.
BUYOLOGY 
Author: Martin Lindstorm
Publisher: Random House
Price: Rs 449
ISBN:&nbsp; 9781847940124.
CONCEPT OF THE CORPORATION
Author: Peter F Drucker 
Publisher:

The top 10 business bestsellers

The battle between Volkswagen&rsquo;s Polo and Toyota&rsquo;s Etios may well decide who&rsquo;ll be the world&rsquo;s largest car maker.

The winner takes it all

How Godrej created space for itself in the highly fragmented and commoditised henna market.

High on henna

Indians have always been reluctant buyers of life insurance. But they are ever ready to lap up plans linked to their children&rsquo;s education. And that is what now drives growth in the industry. Naturally, insurance companies are all jostling for a bigger slice of this pie.

Max New York Life: Claims beyond education

What&rsquo;s on India&rsquo;, a channel founded and promoted by Atul Phadnis, is the viewer&rsquo;s guide to television. Backed by venture capitalists such as Sequoia Capital and launched in December 2009, it is the first channel dedicated to TV guidance in India. While most viewers have a handful of favourites on TV, What&rsquo;s on India aims to make sense of programmes in over 200 channels.

What's on India: A TV guide on TV

Despite the global recession and the economic uncertainty in India, the franchising industry grew promisingly at 20 per cent.

KIT: The franchising industry in India

In a bid to unravel factors behind success of some of the IT companies in the state, the Gujarat Electronics and Software Industries Association (GESIA) has roped in Indian Institute of Management, Ahmedabad (IIM-A) to conduct a case study on the same.

GESIA ropes in IIM-A for a case study on Gujarat IT companies

The country accounts for 5000 child deaths every day.

India should achieve 7.6% drop in U5 mortality:IIM-A study

Not so long ago, India was considered to be a regional outpost lab by the cola giants. Things have moved fast since then: A demand surge in this so-called outpost is helping Pepsico and Coca Cola at a time when sales have plunged in their traditional strong-hold, North America.

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