ALL THE RIGHT MOVES
Author: Janis Landis 
Publisher: iUniverse 
Price: Rs 843
ISBN: 0595001092.
THE WEALTH OF NATIONS
Authors: Adam Smith &amp; Andrew S Skinner 
Publisher: Penguin USA
Price: Rs 796
ISBN: 0140436154.
BUFFETOLOGY
Authors: Mary Buffett &amp; David Clark 
Publisher: Simon &amp; Schuster 
Price: Rs 796
ISBN: 0684871718.
RED-HOT COLD CALL SELLING
Author: Paul S Goldner 
Publisher: Amacom Book Division
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ISBN: 0814478808.
TESTED ADVERTISING METHODS
Authors: John Caples &amp; Fred E Hahn 
Publisher: Prentice Hall Direct 
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ISBN: 0130957011.
GENDERSELL
Authors: Judith C Tingley &amp; Lee E Robert 
Publisher: Simon &amp; Schuster
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ECONOMICS EXPLAINED
Authors: Robert Heilbroner &amp; Lester Thurow 
Publisher: Simon &amp; Schuster
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SEVEN STAGES OF MONEY MATURITY
Author: George Kinder 
Publisher: Bantam Doubleday Dell 
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The top 10 business bestsellers

Business Standard

To mark 10 years of its existence, Kurkure, FritoLay&rsquo;s Indian innovation in the salted snack market, is changing tracks. It came out in December with a print campaign which told readers how Kurkure is made from what can be found in any Indian kitchen, underlining that the ingredients are as wholesome as what goes into home-made food. Kurkure now on will be less about flavours and more about ingredients.

FritoLay: Snacking on ingredients

SEVERAL BENEFITS: Modern retail can have many benefits for different product categories, including greater penetration, wider product range, ability to display products attractively, direct interaction with the consumer, and the ability to run specific promotions.

KIT: Impact of modern retail on the FMCG sector

Mobile telephony service provider Aircel is taking the philanthropic path. While most brands and advertisers offered discounts this festive season, Aircel came out with a 35-second corporate social responsibility TV campaign that urged youths to donate their unused mobile handsets to old people.

Aircel: Ring in the old

A few years ago, steel companies took to branding to beat the commodity cycle. Now they are taking the brands to a larger market &mdash; rural India.

Setting SAIL for rural India

The first phase of CAT had to be extended by a day this year due to major technical glitches. Those who experienced difficulties due to various disruptions such as frozen computer screens, blank screens, and data/graphic elements not displaying properly (identified through site reports recorded at the test labs and have not been rescheduled yet) will be eligible to appear for the second phase (retest) of CAT.

10,000 students to take CAT retest on january 30-31

The efforts of Xavier Institute of Management-Bhubaneswar (XIMB), one of the premier B-schools in the country, to find a patch of land in and around the city for building its second campus has finally borne fruit.

Idco allots 35 acres for XIMB's second campus

The benefits of a successful branding effort are well understood in the context of consumer products and services. Power brands provide a strong emotional connect between the marketer and the consumer that goes far beyond just the physical attributes of that product or service, leading to enhanced delight for the consumer and improved profitability and strategic advantage to the brand-owner.

Arvind Singhal: Rebranding India

This time around, the Idea Cellular campaign champions the cause of environmental awareness.

Yet another Idea Sir ji!

We certainly are not prepared for our consumer economy. Macro numbers tell us Consumer India is a mega consuming monster and a solid economic growth engine. But when we look at corporate results, industry stories or data on consumer behaviour, we set pretty modest parameters about what merits &ldquo;wow!&rdquo;. Perhaps as suppliers, we lag behind consumers in shrugging off the poverty effect. Perhaps we subliminally realise that such consumption growth without fixing the fundamentals is chaotic, and may one day go into heart seizure. More likely, at an intellectual level, we have not managed to wrap our arms and heads around the enormity of what the Consumer India story actually is: One billion people, at least 80 per cent of whom have steadily rising income; huge confidence based on their own upward mobility in the past decade; and a very keen desire to improve their quality of life.

Rama Bijapurkar: Unprepared for our consumption

The team of IIT Madras comprising Vinayshankar B Kulkarni, Sriram Kalyanraman and Ashish Dattani has won New York City&rsquo;s &lsquo;Next Big Business Idea&rsquo; contest. The contest was to pitch a business idea that will improve quality of life and create jobs and continue to attract and retain talented entrepreneurs. The team has also bagged a cash prize of $20,000 from Mayor of New York city in USA, Michael Bloomberg for the innovation they have done for storage of electricity for New York City, which has interface with the grid.

IIT Madras team wins NY award

Hyderabad-based Indian School of Business (ISB) is off to a flying start this season. Citi Group has offered an analyst investment banker&rsquo;s position with so far the highest offer of Rs 40 lakh per annum, followed by a Rs 33-lakh offer by Parthenon Group, a consulting firm.

ISB placements kick off with Rs 40-lakh offer

In December 2009, when the Indian Institute of Management-Ahmedabad (IIM-A) decided to do away with Day Zero, it was widely expected that IIMs in Bangalore and Kolkata would follow suit. These institutes form a cluster, and follow similar policies to be in alignment.

Day Zero: B'lore, Calcutta break ranks with IIM-A

The FMCG major is confident of a four-fold increase in revenue from its Classmate and Paperkraft brands in 3-5 years.

ITC targets the schoolbag

Onida&rsquo;s entry into mobile phones a year and a half ago has been a low-key affair. But not any longer, courtesy its television advertisement which plays on the brand name Nokia phonetically.

Ad row creates buzz for Onida cellphones

I just received and then forwarded an email of what we Indians call the &lsquo;non-vegetarian&rsquo; variety. The subject of the mail read &lsquo;Incredible Hulk Saves The World&rsquo;. It had a visual of the Incredible Hulk action figure being rather &lsquo;supportive&rsquo; of this nice young lady with precious little on. As soon as I opened the mail a link popped up at the top of my inbox. It took me to a news item on a news site that had a story about how Canada&rsquo;s second-oldest magazine, The Beaver, is changing its name. The Beaver was started as a magazine for the fur trade, hence its name. But the word has become a double-entendre that also serves as slang for female genitalia! So people are embarrassed to buy or be seen reading it, making sales go limp.

Oh no, I'm being watched online! And so are you!

The regulatory body may eventually be superseded by a higher body. In the interim period, govt is introducing a host of measures to ensure transparency and simplicity.

Govt introduces steps to help AICTE clean up its act

Ajit Rangnekar, appointed as the dean of the Indian School of Business (ISB) on January 8 for a five-year term, has been with the B-school for the last seven years. He has a background spanning over 30 years in consulting and industry across Asia. Prior to this, he was deputy dean from March 2003 to January 2009. Rangnekar spoke to B Krishna Mohan on a host of issues including the difficult days after his predecessor M Rammohan Rao resigned in January last year, increasing faculty and promoting entrepreneurship.

'The focus will be on attracting senior faculty'

UK-based University of Southampton has launched post graduate programmes in Actuarial Science for Indian students to attract and encourage students wishing to take up actuarial studies. Actuaries are highly-skilled quantitative professionals who are primarily concerned with the identification, quantification, analysis and management of various types of risk, particularly those with long-term financial consequences.

Southampton varsity launches actuarial science programme for Indian students

The Indian Institutes of Technology (IITs) are in the process of drafting faculty-incentive schemes like overseas travel and special programmes to attract more teachers.

IITs devise schemes to attract faculty

Samsung has got its act together in mobile handsets. The journey forward could be tough.

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