Page 68 - News

How Indians live at the heart of Ikea's strategy in lowest-priced market

Ikea, the world's largest seller of furniture, has its sights set on everyone

India vs SA: Sony Pictures starts campaign, looks for first win of the year

The network has launched an aggressive campaign for the India-South Africa series, wanting to make the most of its pared down cricket portfolio in 2018

Murugappa steps on the gas

Chennai conglomerate looks at finance to fuel growth after consolidation in core areas

Thums Up: Thunder strikes

Thums Up comes up with a high-octane commercial to communicate the promise of 'more thunder' for its first-ever variant in 40 years

Robots on the shop floor

Job roles in robotics programming and maintenance will be more in demand

The new normal

HR management practices are fast changing with the rise of cloud and artificial intelligence

Hindalco builds many brands out of one

The Aditya Birla Group flagship repackages its metals portfolio for a varied and global audience

After Prez's nod, IIMs get set to offer degrees under Act

Now that the President has given his assent to the IIM Bill, making it an Act of the Parliament, the IIMs can award degrees

YouTube plays an Indian tune

The Google-owned video platform goes all out to woo Indian advertisers, looks to leverage growing clout with regional language viewers

An advertiser's handbook for 2018

Certain big predictions that advertisers and marketers must get ready for, in the new year

New year 2018: Expect digital technology to transform consumer behaviour

Brand names and brand reputation matter more these days than ever before

Good year ahead for Indian employees: Outsourcing, flexible work to grow!

HR leaders will turn their attention to enhanced candidate experience as an employer branding exercise

Will technology Dictate strategy?

Experts discuss the likely scenario in 2018 and how companies can prioritise the necessary changes within

2018: Technology at play in more innovative ways than ever

Companies will turn to the cloud for security as they recognise that it provides better security than on-premise environment

Strategy has to take into account changes borne out by tech trends in 2018

The education sector has to adopt rapid change to produce the right skills, else it might create an imbalance

2018: Think beyond categories and consumption

In the past marketers have focused too narrowly on a category or customer group, it is time to go wide

2018: Hope, realism and the allure of ayurveda

The game-changing events of 2017 that could shape the world of brands in the new year

Year End Specials: The small screen grew bigger in 2017

From Prime Minister Modi to Virat Kohli, television viewing clustered around a new set of viewership magnets in 2017

Viewing on the move: The rising market of video-on-demand

A fast-paced life coupled with long hours at work and a need for change has driven the video-on-demand market in India

The complete roundup: Jio, falling handset prices drove digital disruption

This year will be remembered as one in which digital came in more prominently than the years gone by