Page 92 - News
Lenovo plays with add-ons
How Chinese handset maker is pushing brand transformation of Motorola to Moto in Indian market
 "Lenovo plays with add-ons")
With new BS IV norms in place, Bharat Benz puts price before premium
Company gets aggressive with pricing and positioning, and looks to close the gap with rivals
 "With new BS IV norms in place, Bharat Benz puts price before premium")
The new Indian woman in advertising
A confident, assertive single woman is finding her way into popular advertising narratives
 "The new Indian woman in advertising")
US, UK immigration curbs spook students planning to study abroad
Engineering and management institutes in India reporting a 20-35 per cent rise in applications
 "US, UK immigration curbs spook students planning to study abroad")
Rankings are good metric but not good target, says Ashish Nanda
Ashish Nanda has stepped down, effective September 1, a year before his term ended
 "Rankings are good metric but not good target, says Ashish Nanda")
Changing job market: Robots kick-start race for skills at the workplace
Services will see up to 30% jobs gone due to automation, digitisation and innovation over next 5 yrs
 "Changing job market: Robots kick-start race for skills at the workplace")
IIM Ahmedabad director Ashish Nanda steps down citing personal reasons
He'll serve till September 1, 2017, a year before his term is to end
Snippets: Growth of digital signage
Number of connected digital signage displays will reach 87.2 million in 2021
 "Snippets: Growth of digital signage")
Campaign logic: Giving family care a new meaning
A new digital ad by Vicks shows a transgender mother's healing touch
 "Campaign logic: Giving family care a new meaning")
Marketing to kids is no child's play
The kids segment in food & beverage offers opportunity of over Rs 19,000 crore in India by FY21
Build trust in face of lay-offs
Communicating with employees is the key to easing pain as downsizing cycle sweeps IT
 "Build trust in face of lay-offs")
Cashing in on celebrity avatars in the digital world
A growing fascination for star endorsers is giving rise to a new breed of brand ambassadors
 "Cashing in on celebrity avatars in the digital world")
IIM Kashipur's highest domestic package up 16% at Rs 25.4 lakh
Marginal dip in international package, from Rs 53.75 lakh last year to Rs 53.1 lakh in 2017
 "IIM Kashipur's highest domestic package up 16% at Rs 25.4 lakh")
Ankush Arora to become president of Nissan's India operations
Joins growing list of auto MNCs with Indian at the helm
 "Ankush Arora to become president of Nissan's India operations")
Statspeak: Buyers log in
Online shoppers in India continue to feel most secure when compared to their counterparts
 "Statspeak: Buyers log in")
Campaign logic: Moving beyond functional benefits
With a new campaign, smartphone maker Gionee is looking to usurp the entire selfie platform
 "Campaign logic: Moving beyond functional benefits")
AI set to transform insurance industry, but integration challenges remain
Vantage point: Insights from cutting-edge research
 "AI set to transform insurance industry, but integration challenges remain")
Ashok Leyland's quality climb
How the commercial vehicle maker achieved a quality turnaround
 "Ashok Leyland's quality climb")
Branding under the arc lights
Online furore over Air India, Pepsi, Snapchat calls for an overhaul of rules on customer relations
 "Branding under the arc lights")
Data tracker: Virtual fashion
The Indian fashion market is estimated at $70 billion (2016)
 "Data tracker: Virtual fashion")