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Brand: Vicks
Budget: Rs 3-5 crore*I
Agency: Publicis
*Industry estimate
There have been a number of ads in recent years that have challenged conventional norms around gender choices such as motherhood. The latest to stretch the idea of a mother further is a campaign by Procter & Gamble’s popular brand Vicks, which puts the real-life story of a transgender mom in focus. Not surprisingly, the digital film which is three-and-a-half minutes long has attracted eyeballs in social media because of its heart-warming tale.
The film shows a young teen in a bus looking out
