Page 96 - News

Data is crucial in generating leads on various media platforms: Bobby Pawar

Interview with Bobby Pawar, managing director and chief creative officer of Publicis

Sony's foray into factual

Sony BBC Earth eyes a high-growth category with insightful but easy-to-consume content

Coca Cola plays the mango card

The company wants to make Maaza a billion dollar brand, push its non-cola portfolio in the country

Branding the state

Jharkhand, Andhra Pradesh use celebrity endorsers and launch social media campaigns

Campaign Logic: Hero-ising a healthy beverage

Tetley's ad claims vitamins-filled Super Green Tea can help one live up to superhero expectations

Statspeak: Piracy trends

The Irdeto Global Consumer Piracy Survey surveyed more than 25,000 adults

Bring on the sparkle

How online jewellery stores are trying to tackle the issue of lack of consumer trust

Vantage point: Insights from cutting-edge research

Consumer recall of purchase critically linked to in-the-moment survey

In a first for India, Columbia B-School to offer global program on digital leadership

DBLP is an intensive 6 month, multi-modular digital business and leadership program

Products and services, tech top recruiting sectors

Over years, management education has seen rising flexibility in graduates' placements across sectors

This placement season, finance pips consulting as top IIM recruiter

After deferred joining fiasco last year, e-commerce sector participation declines

Fanning the IPL fever

Sony Pictures Network kicks off the tournament's tenth year with a campaign that focuses on fans

IIFT invites application for MBA International Business programme

The application process will be on till Sep 5, 2016. The entrance test will be held on Nov 27, 2016

Management Aptitude Test online registration closes on August 23

The paper-based test will be conducted on Sept 4, 2016, computer-based test is on Sept 10, 2016.

We are getting more comfortable with being creeped out: Ankur Warikoo

Interview with Co-founder & CEO, Nearbuy

Adding fresh fizz to Frooti

Will Frooti Fizz help bring back the excitement around the 32-year-old master brand?

Redefining loyalty in the digital era

Positive interactions make customers want to frequent digital business

Snippets: Ferrari's flagship

812 Superfast debuted at the Geneva International Motor Show

Snippets: Cruises for millennials

In 2015, Carnival Cruise Line started Fathom

Campus hiring drops: Infosys, TCS, Wipro focus on reskilling existing staff

Campus hiring drops as academia lags, with firms trying to marry resources to changing market