Data is crucial in generating leads on various media platforms: Bobby Pawar

Interview with Bobby Pawar, managing director and chief creative officer of Publicis

In advertising, the focus continues to be identifying the big idea, making it relevant to the brand and keeping the consumer engaged, Bobby Pawar tells Sangeeta Tanwar. Edited Excerpts:

Publicis says it offers marketing communications solutions to clients, as opposed to advertising solutions. What exactly is the difference? How does it help the client?

The starting point for a campaign is understanding the proposition for developing the communication. One has to start by understanding the problem that the brand suffers from and move on to finding a solution. So the communication message that you come up with becomes the