Direct-plan SIPs gain AUM share despite a/c closures in first half of 2025

At the end of June 2025, direct plan SIP accounts had a total AUM of Rs 3.3 trillion, accounting for nearly 22 per cent of the total SIP AUM of Rs 15.3 trillion

While the share of direct plans in total systematic investment plan (SIP) accounts witnessed a marginal decline in the first half of 2025, their share in the assets under mana­gement (AUM) scaled new highs. At the end of June 2025, direct plan SIP accounts had a total AUM of ₹3.3 trillion, accounting for nearly 22 per cent of the total SIP AUM of ₹15.3 trillion.  The direct plan share was around 21 per cent at the start of 2025, having almost doubled over the last five years. This despite a decline in their share in total SIP accounts. In