After noodles, the Rs 100-crore pasta market is becoming a fresh battleground for FMCG companies.

Future, HUL to enter instant pasta market

Business Standard

Apart from marketing, Facebook is now being leveraged as a point of sale.

Time for 'social' shopping

High-end devices become target of virus and malware writers.

Beware! Mobile viruses are on the prowl

Wouldn&rsquo;t it be nice if you could be motivated enough to get to the gym and work out, or eat healthy everyday? The smartphone you carry in your pocket can now inspire you to lead a fit life with a wide range of apps (free and paid) that can help you track and stay informed about your health.

An 'app' a day to keep the doctor away

Pune-based stud farm owner Yohan Poonawala often complains about the mass hysteria his cars generate. But if Poonawala is becoming more famous for his cars than his horses, blame it on his sprawling garage which has a number of super-luxury cars including Rolls Royce and Lamborghinis.

On the fast track to India

Neetu Bhatia gave up a lucrative career in investment banking to start an online entertainment ticketing company &ndash; KyaZoonga &ndash; three years back. Her aggression has come in handy as the website has already made its presence felt in a nascent industry.

Online ticketing sites on a roll

Yahoo&rsquo;s! launch of Pulse in June and its rebranding initiative to grab the online user&rsquo;s attention could finally be working.

Yahoo! vies for attention with its social strategy

India-based Chimpoo.com, a virtual world for kids, had 36 hours to conduct a dipstick study on the time allotted to children in France for accessing the Internet.

Instant dipsticks, instant bucks ... all in the game

Indian companies are increasing their information technology (IT) security budgets for 2010. This comes after their decision to cut corners in the security segment last year due to the global recession, said a Deloitte report.

India Inc raises security budget for 2010

UNIFI Capital (P) Ltd has launched the Insider Shadow Fund with a corpus of Rs 100 crore. This will be company&rsquo;s sixth fund. The Chennai-based fund management company has assets under management of around Rs 500 crore and is planning to increase it to Rs 1,250 crore.

UNIFI sets up Rs 100 cr Insider Shadow Fund

Ever wondered how the Indian rupee has come to look the way it does? You may not realise as you casually hand over a Rs 10 note to pay for that loaf of bread or pocket that wad of Rs 1,000 notes from the ATM, but every element of the currency note &mdash; right from the fonts and graphics to the print, paper and positioning of the language panel &mdash;has been the subject of much deliberation.

Notes from the mint

It was the nth time I was turning around to give our photographer the perfect shot. Nothing new to the ritual, so I did his bidding as I turned around the new Hyundai Santa Fe. Inadvertently I gave it a bit too much gas; the front wheels spun frantically and yet it showed close to no signs of torque steer.

Santa's coming

About a hundred years ago, studios like Warner Bros and Paramount set up shop in a municipality called Hollywood.

Hollywood flashback

I want to buy a car that costs around Rs 4 lakh. My daily usage will be 15 km and once in a month, I will go on a 400 km-long drive as well.

Four-ward movement

His win on the PGA Tour has taken him into a different league.

Our man Atwal

She can dance. She can act. Yet Swara Bhaskar, lead actress of the just released Madholal Keep Walking remains down to earth, the quintessential girl next door.

Debutantes' day out

The unpredictable nature of sport makes for a richer experience, even if you end up losing your bet.

Glorious, uncertain, voyeuristic

Another entertaining short history of other things.

A lot of little

The NH Experience Vs Rising Stars match ended with a tiebreak between two Rising Stars. Part of the booty &mdash; the most important part &mdash; is an invite to the Amber blindfold-rapid for the best performer on the youth team.

CHESS #641

Balkrishna Doshi had a significant influence on Indian architecture, not the least of which is that his buildings have helped create spaces that are both &lsquo;Indian&rsquo; and contemporary at the same time.

Leading the way

When we read a contemporary thriller, we make sure the back door is bolted and the balcony grill is locked. We jump at shadows. We leave the bathroom light on. But reading about a murder that took place in another century is less scary. When the character walking down a dark alley wears buttoned-up boots and swings her full skirts out of the path of a passing carriage, we are more detached. To truly chill our blood, she would have to be shadowed by Bill Sykes.

Really cold cases

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