    This company&rsquo;s first board comprised Raunaq Singh (late founder of Apollo Tyres), MA Chidambaram of SPIC, Coke bottler Charanjit Singh and VR Mohan of Mohan Meakins.

Answers to last week&#39s quiz (#155)

Business Standard

    Name the first company/brand in the world to use the sky as a billboard. Also name the city where such advertising first occurred.

The Strategist Quiz (#156)

SOCIAL MEDIA 101
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MARKETING 3.0 
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GETTING NAKED 
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LEADING WITH CARE
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BEATING LOW COST COMPETITION
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THE STRATEGIC DRUCKER 
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THE THREE LAWS OF PERFORMANCE 
Authors: Dave Logan &amp; Steve Zaffron 
Publisher: Times Publication Books

The top 10 business bestsellers

The instant noodles market in India is valued at around Rs 1,000 crore.

KIT: The instant noodles market in India

Perfetti Van Melle has gone national with its Chlormint brand of chewing gum. Chlormint was first launched in 1997 in its green candy version; soon thereafter a gum variant was launched. But sales took off only in the East. Perfetti then brought in the ice candy version of the brand. So, why the national rollout now? According to the Perfetti Managing Director Sameer Suneja, gums are doing very well as a category and he is keen to tap this. &ldquo;Moreover, I would like to leverage the Chlormint brand,&rdquo; says he.

Perfetti Van Melle: Gum power

A dedicated team makes sure the information technology brand grows from strength to strength.

Building brand Infosys

The market for mobile phone operating systems hots up, with around six of these vying for your attention. The battle to conquer the market for mobile phone operating system (OS) is hotting up. From just three mobile OSes &mdash; Research in Motion (RIM), Symbian and Windows &mdash; available in India in 2006, the number has now reached six.

Smooth mobile operations

Websites leverage the power of buying in groups to come up with money-saving offers.

Using mobs to mop up bargains

Conventional wisdom says that companies must always put the customer first. HCL Technologies CEO Vineet Nayar, however, thinks otherwise.

Let employees lead

Marketing experts have often said: You either be number one or two or merge with the crowd.

Nerolac nets a new hue

Multiplex operator PVR is setting up entertainment cities across the country.

Entertainment Incorporated

Last month, the Discovery channel launched one of its most ambitious programmes. Called &lsquo;Life&rsquo;, the series was shot over 3,000 days across continents and captures various plant and animal species locked in their unique fight for survival.

Discovery takes on Hindi entertainment channels

The RPG group&rsquo;s retail chain wants apparel to account for a third of its revenue compared to just 10% now.

Spencer's  goes off the beaten track

Come December, the Forevermark brand will take on India&rsquo;s leading diamond retailers.

De Beers takes the mass market route

Move over, qwertys and touchscreens. The pen still holds sway, though in forms quite different from what we may remember. Tanushree Ghosh finds a few that are not just stationery.

Writes of passage

A four month-long exhibition at the Mus&eacute;e du quai Branly in Paris, titled Other Masters of India: Contemporary Creations of the Adivasis, is the first major show in Europe to focus exclusively on Indian tribal art.

Export quality?

Volkswagen&rsquo;s Vento is finally here.

Gone with the Vento

The gushy reception for Other Masters of India: Contemporary Creations of the Adivasis, the exhibition that has been on in Paris since April this year, is not entirely new or unprecedented.

Craft of the matter

I am a professional from Aurangabad, Maharashtra, and am presently using a Hyundai Santro for the last four-odd years. My average running per month is about 1200 -1500 kilometres. I want to buy a car that is feature rich, comfortable and has good all-round performance. My budget is about Rs 6 to 7 lakh.

Comfort zone

Keep looking for new wines-Indian vintners are bound to serve up some surprises.

The surprises continue

Win or lose, it&rsquo;s fit to print: The story of the World Cup, as told through newspaper headlines from around the world.

The winning header

Explore Business Standard supplements featuring special editions, industry reports, lifestyle magazines, news and curated insights across business, banking, economy, and lifestyle.

Page 1065 - Supplements

Answers to last week's quiz (#155)