    What do terms like BYB, BAY and RUB refer to? They are used by the top 10 software companies in India.

Answers to last week&#39s quiz (#154)

Business Standard

    This company&rsquo;s first board comprised Raunaq Singh (late founder of Apollo Tyres), MA Chidambaram of SPIC, Coke bottler Charanjit Singh and VR Mohan of Mohan Meakins. It was headed by a person who did an apprenticeship at Rolls-Royce for three years (1964-67).

The Strategist Quiz (#155)

How the low-cost airline pulled out of losses.

SpiceJet's flight to profit

Gaming Moghuls are set to blow your mind with new consoles and 3D game titles.

Sony, Microsoft, Nintendo set to play up the game

Based on the age-old racing concept, Nintendo&rsquo;s Mario Kart, ModNation Racers on the Sony Playstation Portable (PSP) is the newest game in the play-create-share line of games from Sony.

Games you must play

Consumers have reduced their purchase basket and are clamouring for discounts. It&rsquo;s not a seller&rsquo;s market, finds out an IMRB retail trade confidence survey.

Slower trade, smaller packs

Kesha Mahtani, a regular patron at the Fast Trax restaurant in New Delhi, knows how much she would save on meals even before she walks in to munch on burgers and French fries. That&rsquo;s because Mahtani carries her discount vouchers on her mobile phone. &ldquo;I usually walk out with a free smoothie, milkshake or 20 per cent discount on the French fries,&rdquo; she says.

Now, carry discount vouchers on mobile

The premier department store chain is making rapid moves to get a bigger share of the customer's wallet.

Shoppers Stop changes gear

German luxury car manufacturers, Mercedes Benz and BMW, will soon venture into the used car business in the country. While Mercedes, which has been in India for more than a decade, is announcing its plans for used cars today, BMW is expected to follow suit in a couple of months.

Merc, BMW to debut in used car business

Spare a thought for every bloke who goes by the weary name of consumer these days. He is faced with a mountain of tweets, Facebook updates and ever increasing iPhone Apps besides having the onerous task of ploughing through never ending hoardings, ads, TV commercials and pop-ups on his desk top.

Just One Thing

Some smart moves and course corrections have helped ICICI Prudential turn profitable.

Turbo turnaround

The Indian market for electric cars is still nascent.

KIT: The electric car market in India

Stem cells, gold dust, caviar. It would appear that the oil massage as we knew it is pass&eacute;, and exotic spas are big business.

Spa-ced out

The treatment uses a pomegranate sugar scrub for an exfoliation ritual. This is followed by a luxuriating bath infusion with extracts of pomegranate. This done, you will be treated to a body massage (with essential aroma blends) in which therapists use fast and long strokes for better blood circulation.

Feel good factors

Kamla&rsquo;s hands were firm and smooth. She could flip me over as expertly as I can a dosai on a griddle. A neighbourhood masseuse who charged Rs 100 for a one-hour massage, she was as much in demand for her ministrations as for the stories she supplied her clients with, as she massaged olive/coconut/mustard oil into youthful and firm or old and flabby bodies as the case might be.

Hands on

Strawberries, cherries, and an angel&rsquo;s kiss in spring/my summer wine is really made from all these things&rdquo; went that old Nancy Sinatra song &mdash; terrific imagery there, makes one want to go rushing out to buy the stuff, never mind that in India we have virtually no spring, and summer&rsquo;s already here.

Summer wine

Earlier this week the Speaker of the Ukrainian parliament, Volodymyr Lytvyn, conducted the day&rsquo;s voting from behind two or three ordinary large black umbrellas held open before him by his security. This was to prevent any further eggs from hitting him, though at least one of the many hurled by members of the house was in yellow bloom upon his quite sharp suit.

Blood on the House floor

Naturalist and conservationist Colonel John Felix &lsquo;Papa&rsquo; Wakefield passed away this week.

Lords of the jungle

Kalpish Ratna spin lives and disasters a century apart into one novel.

A plague and a riot

The Mistress of Spices, Divakaruni&rsquo;s first book, seemed low on zest. But its unfair to pigeonhole anyone on the basis of one encounter, so when this latest arrived from the publisher, I decided to renew the acquaintance.

Games people play

A lonely, intrepid photojournalist at a time when photojournalism itself was a nascent concept, devoid of the breeziness it has today, thousands of negatives in mouldy cardboard boxes, a young photographer unaware of what he had in his possession. Quite a script. It's all out now in the public domain, 336 hardbound pages containing within the visual archives of Kulwant Roy, painstakingly put together by photographer Aditya Arya, Roy&rsquo;s nephew.

Shades of grey

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Answers to last week's quiz (#154)