
It seems like a good year for JWT, the world&rsquo;s fourth-largest advertising agency. Not only does the firm have brands such as Nike, Smirnoff, Shell, Ford, Unliver and MTV under its belt, it has

`Ideation can`t be outsourced`

Business Standard

The trouser market for men in India is valued at Rs 12,100 crore, which is 26 per cent of the total men&rsquo;s wear market.
This market is growing at a CAGR of 13 per cent and is expected to reach

KIT: The trouser market for men in India (2008)

GOOD TO GREAT
Author: Jim Collins
Publisher: Harper Books
Price: Rs 648
ISBN: 0066620996
GLOBALIZATION AND ITS DISCONTENTS
Author: Joseph E Stiglitz
Publisher: Penguin Books India
Price: Rs

The top 10 business bestsellers

    Which company has launched an initiative called Astra (Advanced Sales Training for Retail Ascendance) for its sales and distribution partners? They learn marketing through plays staged at their shops by professional actors.

Answers to last week&#39;s quiz #056

&nbsp;

    What is common to the Sydney 2000, Atlanta 1990 and Athens 2004 Olympics from a brand sponsorship perspective?&nbsp;
    &nbsp;
    The secret formula for which drink is only known to the Mackinnon family of Scotland?&nbsp;
    &nbsp;
    What is the brand philosophy that is common to the brands Lush, Elixir, Cobalt and Rain?&nbsp;
    &nbsp;
    Which news agency was the first to announce the deaths of Joseph Stalin, Indira Gandhi and Pope John Paul I?&nbsp;
    &nbsp;
  

The Strategist Quiz #057

THE 101 MOST INFLUENTIAL PEOPLE WHO NEVER LIVED Authors: Dan Karlan, Allan Lazar and Jeremy Salter Publisher: Harper Collins Price: Rs 690 ISBN: 0061132217.

    Which company inspired by the programing concept of the &quot;infinite loop&quot; has designed and named its campus after it? An infinite loop is a sequence of instructions in a computer program which loops endlessly, either due to the loop having no terminating condition or having one that can never be met.

The Strategist Quiz (#049)

<OL>
<LI>What is unique about The 21 Steps, a digital novel by a British author? Written by Charles Cumming, The 21 Steps tells the entire story through Google Maps 
<LI>The founder of this company peddled matches, fish, pens, Christmas cards and other items by bicycle as a teenager.

Answers to last week`s quiz (#048)

&nbsp;The burger giant hopes to open new vistas by coming to your doorstep. 
&nbsp;A nice slice of patty wedged in a bun dipped in oodles of mayonnaise and scrumptious cheese.

McSealed & McDelivered

The food and grocery market in India is currently valued at $236 billion, making it the sixth largest grocery market in the world.

KIT: Food and grocery retailing in India

Amateur photographers can now get very serious very easily as choices in camera gear and accessories keep increasing and prices keep slipping.

Once bitten by the shutter bug

Ever since the implosion of Bear Stearns in March this year, shrewd investors have been looking for the next institution under the Fed's hammer.

An eye on Lehman

There is always a fascination for what celebrities, or rather characters in movies, carry or wear.

To look like a star

I've been dimly aware, recently, of people in big sunglasses being excitable on TV and photographed either weeping or celebrating in the newspapers, and of a fair bit of running about in different coloured shirts.

Cricket who?

Genesis Colors' Sanjay Kapoor is diplomatic not just about the fashion fraternity but his own pursuits too, finds out Archana Jahagirdar.

'It is all so childish'

&nbsp;Dealing with in-flight food may not be so terrible even on long flights. All you need is a chef on board.

Take off with authentic Indian

&nbsp;For years, the image of the always-on Net surfer was negative. The non-web media painted the active webhead as an anti-social pervert who surfed child porn sites and unleashed killer viruses in his spare time.

What do you use the Net for?

Speaking from experience, it is the easiest thing in the world to engage in a conversation about music with just about anyone.

Talking music, selling music

Abhilasha Ojha catches up with Harman Baweja who is all set to make a cinematic debut this month with the mega-expensive Love Story 2050.

On the way to stardom

&nbsp;We get familiar with some Nissans, including the soon-to-be-launched Murano. 
&nbsp;Almost two years and eight million dollars in the making.

360 degrees

Good looking, isn't it? That's the Volkswagen Scirocco GT24, a concept revealed at the Volkswagen GTI Meet at Worthersee in Austria recently.

`Roc of ages

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

Page 1222 - Supplements

`Ideation can`t be outsourced`

KIT: The trouser market for men in India (2008)

The top 10 business bestsellers

Answers to last week's quiz #056

The Strategist Quiz #057

The top 10 business bestsellers

The Strategist Quiz (#049)

Answers to last week`s quiz (#048)

McSealed & McDelivered

KIT: Food and grocery retailing in India

Once bitten by the shutter bug

An eye on Lehman

To look like a star

Cricket who?

'It is all so childish'

Take off with authentic Indian

What do you use the Net for?

Talking music, selling music

On the way to stardom

360 degrees