Mr. Mischief, Ruskin Bond&rsquo;s short stories and the latest Vanity Fair.

My Life My Style: Gaurav Bhatia

Business Standard

Today&rsquo;s Formula 1 cars are a marked departure from the cars that lined up on the grid at Silverstone on 13th May 1950 for the first ever F1 race.

Evolution of the F1 car

There are two types of people: those who like the beach and those who don&rsquo;t. The Indian peninsula is blessed with a 5,423 km-long coastline, so we can only feel sorry for those who don&rsquo;t! Such a lovely part of the country shouldn&rsquo;t be left unexplored. Recently, BS Motoring set off on a journey that would see us take off from Mumbai on the western part of the country and drive all the way to Kolkata on the eastern side. Giving us able company throughout this 4,500 km-long journey were two excellent cars &mdash; the Hyundai i20 and the Hyundai Eon &mdash; that effortlessly managed to traverse the challenging and diverse terrain on offer.

Coasting along

In an elegant quarter of south Delhi, sipping tea and sharing gossip with Kiran and Satish Gujral, violence is an unexpected guest &mdash; yet, it was suffering, brutality and mourning that first set apart the talented artist from among his peers, winning him a scholarship to Mexico and marking the start of his career. But Partition art has been rare, Gujral in Delhi and Rabin Mondal in Kolkata being two instances of artists who responded to the brutality with innate sensitivity.

Painting over wounds

Ajai Shukla &amp; Sonia Trikha Shukla drive around Pakistan&rsquo;s cultural capital and find that everything in the city is so familiar, and yet so strangely different.

Lahore-nama

Google is clear that it wants to make itself attractive to the kind of organisations that in previous years would have fallen through the cracks &mdash; small businesses like neighbourhood dry cleaners, local footwear manufacturers or garment dealers on the high street, whose owners have neither the time to learn technology nor the money to pay consultants to run the same for them.

Google trains ad guns on small and medium businesses

When sales of a car which contributed as much as 30 per cent to its overall volumes declined by a fifth over a span of six months, Maruti Suzuki was worried.

Can the new Alto 800 help Maruti ride out the storm?

Arvind was once considered a non-serious apparel brand and retail player after it sold its 40 per cent stake in its joint venture with VF, thereby letting go of the Lee and Wrangler brands. But the textile conglomerate has come a long way since then &mdash; evident from its decision last month to acquire the India operations of international apparel brands Debenhams, Next and Nautica.

Arvind beefs up presence in brand and retail play

THE OUTSIDERS : EIGHT UNCONVENTIONAL CEO&rsquo;S AND THEIR RADICALLY RATIONAL BLUEPRINT FOR SUCCESS by William N.

The top 10 business bestsellers

    Who took out a full page ad in the Wall Street Journal with the lines &ldquo;Welcome, IBM.

The Strategist Quiz (#275)

Use of mobile devices for providing healthcare services is rising in Asia Pacific on higher mobile penetration.

Opportunities in mobile healthcare

If you are one those who took to the largish-looking original Samsung Galaxy Note, then you will love the new Galaxy Note II even more. The latest mobile-tablet hybrid is an evolution of the original Note that debuted last year, and even though at 5.5 inches, the size of the device is big but not inconvenient. At 5.9 x 3.2 x 0.4 inches, it fits in just fine in your hand and at 180 g, you don't mind lugging it round, too.

Note: Supersize is good

About three weeks back, Apple launched its latest operating system, iOS 6, and decided to replace Google Maps with its own maps. But, Apple&rsquo;s navigation software comes with numerous defects such as incorrect directions, irritable 3D mapping, misplaced locations of villages and inaccurate searches, among others.

Here's how not to lose your way, after Apple map mess 

If version one was managed offline and two was led by job portals, social media is where the third version of hiring is unfolding.

Hiring 3.0

With more than 300 per cent growth in the users of social media in the past three years, it is imperative that recruiters and employers focus energies on platforms like LinkedIn, Twitter, Facebook, Youtube and blogs. While this opens up a haven for finding professionals, it brings with it challenges and risks.

Go online, save time and money

While a breakfast sandwich made business sense, Schultz thought it didn&rsquo;t go with the image of the Starbucks brand.

Brand v/s corporate strategy

If you look closely, worldwide, this industry (telecom) has been dominated only by multinationals. When we started, I think more than anything else, everyone (including ourselves) questioned just how we could take on these &lsquo;giants&rsquo; with such deep pockets, backed by phenomenal R&amp;D base.

Flexibility is the biggest asset of an underdog brand: Rahul Sharma

Meet Shreemi, the modern, earning, young consumer that many brand marketers are trying to influence. Every day, Shreemi spends a few hours online. She connects with her friends, searches for information, catches up with news and trends, shops, shares pictures and does many more things.

Online videos boost brand equity

To talk about one&rsquo;s career&rsquo;s best campaign in the midst of active work is to assume that one is already dead and it&rsquo;s time to take stock. It says that there&rsquo;s no further hope and from now on things will only get worse.

'The ad doesn't push itself into your face like an unwelcome guest'

It had changed the Indian television market in the nineties with price play.

The price warrior is back

It&rsquo;s a classic David versus Goliath duel. On the one hand are the minnows; on the other, giants. But the tiny ones are beginning to challenge the big boys on their turf, making them squirm in their seats.

Little masters of the market

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

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