Page 1286 - Supplements
Window dressing
There?s a lot that goes into designing stores for international luxury brands. The designer must not only replicate the brand?s global look and identity, but he must also scale down his designs to factor in high real-estate prices in India...and watch the budget.
Play at work
Game-testers would seem to have the best of both worlds ¿ they play games all day and are paid for it too. But is it really all fun and games?
A bride for Rivertis
Men are the ¿second sex¿ in matrilineal Khasi society, denied the right to inherit property or bestow their name on their children. But increasingly they are starting to rebel at the injustice of it. Geetanjali Krishna reports on the war of the sexes in Meghalaya
Old-school charm
As everyone goes digital, a few quirky firms are reviving interest in film photography
Splendor gets a taste of competition, finally
Suzuki and Honda are pulling out all stops for a pie of the mass motorcycle segment
Made in India, only for India
For a whole host of corporations, exclusively-for-India is not just a marketing slogan, it is an integral part of their product development strategy
When countries like India go for change, they go straight to best-in-class: N V Tyagarajan
Interview with President and CEO, Genpact
Empowering the new-age professional
Advanced analytics enables companies to turn data into actionable market intelligence and optimised marketing plans
KIT: Publishing business in India
Strategic tools for the practising manager
Utterly, Butterly, even at 50
The Amul girl has just completed half a century peering down billboards all over India
50% of car buyers research online before deciding on model
Nearly half of them changed choice of brands after getting new information on the web, says a Google study