Old-school charm
As everyone goes digital, a few quirky firms are reviving interest in film photography

When is the last time you took a photo with an old-school camera — the kind that doesn’t have a wireless connection, needs to be loaded with finicky rolls of film and is too bulky to slide into a back pocket?
Unless you are a professional photographer or an artist, it has probably been a while. Most people have abandoned film cameras for digital models or, more recently, smartphones outfitted with lens accessories and apps like Instagram that make photo-sharing extremely simple.
But film photography is having another moment in the sun, with some hip, quirky companies like Lomography and the Impossible Project, which are resurrecting this seemingly archaic art for enthusiastic hobbyists. These companies and their customers tend to embrace the imperfections of film, rejecting the cold precision of digital photos.
It is important to bear in mind, of course, that film photography takes a little more effort than tapping a button on a screen. In my experience, the pros outweigh the cons, but both are worth considering before you invest a significant amount of time — and coin — into this hobby, particularly if you are new to the world of film.
Let’s start with the cons. Analog cameras require a little more precision to operate than digital ones. It can take some time to figure out how they work and to learn how to reload them without dropping them on the sidewalk. The film itself is fairly delicate and often needs to be refrigerated and shielded from the sun. The pictures are rarely perfect. Certainly, the artsy streaks and blurring that some of the cameras mentioned below can give to images are part of the charm and overall appeal. But it can be frustrating to have a sprawling white smear blotting out the scenic vista you were hoping to capture.
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Cost is another factor; expect to part ways with a few bills at first, for getting set up with equipment, and then for buying the film and having it developed. Even finding a place to develop film can be challenging, although many chain drugstores and professional photography shops still do.
Given all that, the upsides to working an old-school camera into your daily routine are numerous. Perhaps the most interesting benefit is how it shapes the way you interact with your surroundings. The luxury of documenting every meal, sun-soaked afternoon and live concert with a smartphone’s vast memory bank does not exist with film cameras. You have a limited number of frames to shoot with, forcing you to carefully weigh what you want to capture. That sounds like a drawback until you consider the advantages of being more present in the moment, since you aren’t constantly engrossed by the screen of your smartphone.
There is also something refreshing about not immediately knowing what your image will look like. It instills a kind of patience that has all but disappeared as we surround ourselves with real-time technology. And when the prints show up, there can be wild variations in colour and the sort of unpredictability that turns a photo into something that seems like a unique piece of art.
As an added bonus, film cameras are the ultimate icebreakers. Spotting a Polaroid camera in the wild is rare, so if you walk into a party with one, you’re guaranteed to be the most popular person in the room.
Here are some options available to those who want to try their hand at wielding an old-fashioned camera:
LOMOGRAPHY This company manufactures and sells a line of quirky cameras online and in a handful of stores around the globe, including locations in New York, San Francisco, Tokyo, Rio de Janeiro and London. Their offerings, which start at around $50, all use 35-millimetre film. They include the simple Russian LC-A+, which produces whimsical, colour-drenched pictures; cameras with a fisheye lens that create a bulging, surrealist perspective; and the Spinner 360, which comes rigged with a manual ripcord that whirls the lens around to capture a panoramic image.
THE IMPOSSIBLE PROJECT When Polaroid announced it would cease production of its film and abandon its signature technology in 2009 amid flagging fortunes, a group of Polaroid fans leapt to attention and started campaigning to save the format. After raising money from backers, they began hiring former Polaroid engineers and buying the company’s equipment, determined to reverse-engineer its chemical formulas and production techniques.
Those efforts were successful. The Impossible Project manufactures and sells a variety of instant film, online and in stores in New York, as well as through various art galleries and dealers around the world. The company’s film is designed to work in the Polaroid 600 and SX-70 cameras.
FUJI INSTAX Another company that still makes instant film, Fuji, recently released a small line of instant cameras that are available from a variety of online retailers, starting at around $100; a pack of 10 shots costs $10.
© 2012 The New York Times
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First Published: Jun 02 2012 | 12:59 AM IST
