Page 189 - Supplements

In online advertising, focus on results more than process: MainAd execs

India is a promising country, with high Internet penetration and transactions, said Marino Gualano

YouTube looks to counter the trust deficit in one of its biggest markets

Video streaming platform YouTube is also aggressively pitching itself as the advertising platform of choice for brands with cheaper and more visible ads

ITC versus PepsiCo India: Open season for juice wars in Indian market

The Kolkata-based giant signals that the last word is still to be spoken in the battle for brand supremacy in juices

Smiley Company looks to cash in on the ubiquity of its trademark emoji

Can Smiley Company rise above its generic status in the Indian market?

Data tracker: Digital transactions to hit $100 billion by 2020, says report

There will be 2.5x women shoppers and 3x older shoppers (35+ years) compared to today

In the age of digital media, brands look to master the art of the gab

In the pursuit of online popularity, many brands have turned voluble and socially aware. But it is a thin line between engagement and disenchantment, say experts

Company culture is like a vine that needs a trellis, says Denise Lee Yohn

Your organisation shouldn't be designed in a way that's typical of your industry, says Denise Lee Yohn

Only 11% Indian firms are satisfied with current level of talent analytics

24% are satisfied with the current level of workforce planning

Organisations are redesigning jobs around AI and robotics, says report

Vantage point: Insights from cutting-edge research

IPL 2018: CSK, Rajasthan Royals take guard to put troublesome past behind

As in all successful comebacks, strong leadership will be key for Chennai Super Kings and Rajasthan Royals

'Blackmail' review: Irrfan breaks his back to lift a deadpan thriller

The film was originally called Raita, which would have been a more suitable title, given the circle of cross-blackmail that traps the lead cast

Apple's iOS 11.3: Battery health to privacy, here are the key features

The iOS 11.3 update, which Apple rolled out last week, has some significant upgrades for users

Egypt's capital Cairo is an ancient, astonishing feast for the senses

The iconic Tahrir square is the pivot around which all of Cairo seems to flow

Tryst with wild mountaineering: Kids will turn happy campers this summer

A chance to experience the mountains in all their glory while workibng with contemporary artists

The best non-car stuff to buy from Bentley, Porsche, and Rolls-Royce

The charming-but light-in-the-wallet-Joey uses the tableau to pick up women under the pretense of owning a cool car

Far Cry 5 game review: Get set for endless hours of immersive gameplay

With much-needed modifications, the fifth instalment of Far Cry tries to stand out from 'Ubigames'

CHESS#1297

A huge contingent of Indians has made it to the Asian Youth and Age group Championships in Chiang Mai, Thailand.

IPL 2018: Don't yawn, there's cricketing excitement to look forward to

The Indian Premier League kicks off today. Dhruv Munjal explains why the 11th edition has a distinctive feel to it

The art of being Manu Parekh

His earliest drawings are reminiscent of Paul Klee and William Kandinsky, followed by portraits, studies and heads that are a big development in his career

Book review: Meet the dreamers who walked 1,500 miles to stay in America

'The Making of a Dream' is a sweeping chronicle of the immigrant rights movement in which the four walkers took part