 "If CSK’s on-field performances match earlier successes it could end the season as bigger than ever")
The Indian Premier League (IPL) is back with the promise of another heady season of cricket and entertainment, and with it the chance of a second innings for two franchises after a two-year ban. For Chennai Super Kings (CSK) and Rajasthan Royals (RR)—two high-performing teams on opposite ends of the scale in terms of star appeal—the question is how to rebuild the franchises.
CSK was the biggest brand in the IPL, says Indranil Das Blah, founding partner at sports and celebrity firm KWAN Entertainment, ahead of the likes of Mumbai Indians (MI) and Kolkata Knight Riders (KKR). The two-year gap has
