Interestingly, recruiters are also using keywords to identify candidates
No Indian brand in the top 100 in the Brand Finance 2018
In a new digital campaign, Horlicks turns focus on the coaching hub of Kota with a message of 'emotional nutrition' to allay exam fears
With data at their disposal, malls are using key parameters like sales per square feet to determine health of brands
In a Q&A, the MD of Publicis Worldwide highlights her priorities for the agency besides speaking about gender diversity in advertising
A new breed of restaurant entrepreneurs bets on experiential dining to build differentiated brands in a cluttered and fast-evolving industry
Vantage point: Insights from cutting-edge research
Finance 100% and IT 87% sectors in India feel the need for a highly skilled and stable talent pool
Our starting point was to figure out what kind of tea the country drinks, says Nitin Saluja
Max Bupa had tied-up with fitness technology firm GOQii to provide users access to the latter's wellness engine
A recent study by Kantar TNS looks at the contentious issue of data exchange and what it means for brands.
How brands such as Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers
For authors, this is the rare occasion when they get to be heard and seen. Book readings are uncommon in our times
The screen lid and body are made of metallic alloy to reinforce its strength
An NGO takes people on a 'Night Walk' to show what it means to live on the streets of Delhi
The entire team tastes and tests the drinks to ensure that a seamless narrative runs through the food and beverage menu
The proposition forwarded in this book is intriguing but the editors may be overstating the case
What does a man who feels like a woman face if he is forced into marriage? And how does the woman he marries cope?
The growing interest in guided heritage walks has led to the rise of the 'walk festival'. Good reason to celebrate
The Honor 9 Lite sports a premium glass design, dual-camera set-ups on the front and rear, and a futuristic 18:9 aspect ratio screen at a starting price of Rs 10,999