Women can add a lot of value to business of advertising: Srija Chatterjee

In a Q&A, the MD of Publicis Worldwide highlights her priorities for the agency besides speaking about gender diversity in advertising

Srija Chatterjee, managing director, Publicis Worldwide, is among the few women heads of an advertising agency in India. At a time when Indian companies and boards are looking to introduce more women at the top, Chatterjee, who has worked for agencies such as Mullen Lowe and advertisers such as Marico earlier, believes the criterion for selection should be meritocracy and not gender. Women, she says, fall off the map too easily in advertising, resulting in fewer of them at the top. Chatterjee also believes that Publicis Worldwide will have to work harder to push up its ranking in the country