Page 216 - Supplements

So long, the idealist

Pride in quality work, the spirit and energy of a newsroom and the sense of participation in big events made it worth being in journalism

Meet Mirza Ghalib, the poet of poets

Ghalib's poetry stands out for its down-to-earth quality

Varun Agarwal, from hoodies to Bollywood

Varun Agarwal, maker of hoodies and a merchant of dreams, is the subject of Dangal director's next project, writes Nikita Puri

Tata Motors is driving Ace on the millennial track

How Tata Motors is leveraging its 12-year experience with the brand to keep it relevant for a rapidly evolving consumer

Teaser ad for JetSynthesys: Sachin reprised

Digital gaming firm JetSynthesys tries to woo gamers with a teaser advertisement featuring the cricket icon

Starry brand appeal

Are celebrities cementing the relationship between consumers and brands?

Snippets: Uncertain times

Thirty-nine per cent adults say they do not mind sharing personal information with companies

UberEATS expands menu with Mumbai lessons

Here's how the on-demand food delivery app is widening its footprint

GAIL plays the clean energy card

By backing short films on climate change the public sector major hopes to change brand image and customer behaviour, follows the example set by global energy giants

Lenskart eyes the popular route

With a celebrity ambassador, the eyewear retailer hopes to change the perception around the category and expand its brand footprint

The spoke in Emami's brand wheel

The company has struggled to turn around its two-year old acquisition in the women's hygiene category. What holds it back?

Robots are especially useful in inspection, maintenance: Sethu Vijayakumar

But policies, products and the research itself need to be customised for India, Sethu Vijayakumar tells Sangeeta Tanwar

Digital fragmentation a threat to global growth of businesses

Vantage point: Insights from cutting-edge research

Data tracker: Digital bridges the generation gap

Older age groups are taking to digital transactions with greater enthusiasm in India

How does technology support office workers based in major cities?

According to a new study, 50% of office workers in India rate access to top technology at the workplace above other perks

Used car portals innovate to fill trust gap

Convincing customers remains the biggest challenge for online firms, as service tends to be hyperlocal barring in big cities

Another wine country

Surprising as it may be, it happens that the largest importer of Spanish wines (in bulk) is France, where a lot is sold as vino di tavola (table wine), followed by Germany and Italy

In London, designers play with the future

The Design Museum in London is helping five young designers with innovations in art

Meet Natvar Bhavsar, an artist unknown in his own land of birth

Bhavsar, over his long career, has created nearly 2,000 works, some of which feature in institutions such as Boston Museum of Fine Arts

Intex LED: Affordable device, great picture

The blacks and whites might not be the best in the world, but do not really affect one's viewing experience