Teaser ad for JetSynthesys: Sachin reprised

Digital gaming firm JetSynthesys tries to woo gamers with a teaser advertisement featuring the cricket icon

Earlier this year, Pune-based digital gaming firm JetSynthesys had roped in Sachin Tendulkar and singer Sonu Nigam to record the cricket legend’s first song. While the song recounting the names of various cricketers who played alongside Tendulkar over the course of his long career did the rounds on social media briefly, the company has reprised it now as a teaser advertisement of what it bills as the “most awaited cricket game of the century”. The game is called “Sachin Saga”, and the television commercial (TVC) is a 30-second cut showing the master blaster singing cheerfully inside a studio, followed by