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The Strategist Quiz (#506)
The Strategist Quiz, April 13, 2017
 "The Strategist Quiz (#506)")
Answers to the Strategist quiz (#505)
Strategy Quiz (#505) answers
Why ad planners are undervalued
Planners have never done enough to define what value addition they offer
 "Why ad planners are undervalued")
Goafest 2017: Back to basics for advertisers, agencies
The three-day Goafest exhorted participants to focus on the core promise of the brand
 "Goafest 2017: Back to basics for advertisers, agencies")
Tata bets on design and price as Tigor drives between the lanes
Tata group bets on design and price, looks to mark its spot in a highly cluttered category
 "Tata bets on design and price as Tigor drives between the lanes")
Rahane, Dhawan, Jadeja: Rising brands on the IPL pitch
While Dhoni, Kohli are reigning endorsers, new band of cricketers eyeing brand sweepstakes in IPL 10
 "Rahane, Dhawan, Jadeja: Rising brands on the IPL pitch")
Uplift, upgrade,relaunch: Two-wheelers tweak offerings to stay relevant
An uplift, upgrade or relaunch of a product has to contribute to overall sales to boost growth
 "Uplift, upgrade,relaunch: Two-wheelers tweak offerings to stay relevant")
Data tracker: Emotional persuasion
Today there is a paucity of studies about the emotional connection between ads, viewers and brands
 "Data tracker: Emotional persuasion")
Statspeak: Skill thrust
Majority of organisations surveyed in India report they are planning to redesign their structure
 "Statspeak: Skill thrust")
Campaign logic: Icebreaker to allay mutual funds fears
A campaign by AMFI focuses on building awareness about mutual funds and the basic rules of investing
 "Campaign logic: Icebreaker to allay mutual funds fears")
When CEOs don't win awards, they make more acquisitions
Vantage point: Insights from cutting-edge research
 "When CEOs don't win awards, they make more acquisitions")
How pubs and hotels are coping with SC's highway liquor ban
"Forget ease of doing business, we are right now concerned about the guarantee of doing business."
 "How pubs and hotels are coping with SC's highway liquor ban")
Kishori Amonkar: Up, close and personal
The author recounts her encounters with the artiste whose voice had the power to transport audience
 "Kishori Amonkar: Up, close and personal")
CHESS#1246
The Sharjah Masters ended with a six-way tie for first place
 "CHESS#1246")
Masters class
The book celebrating Tiger Woods' first Masters win is a departure from his treacherous past
 "Masters class")
Akash Jain, the man who caught Prime Minister Modi's attention
Interestingly, this is the second Swachh Bharat wedding invite story to emerge from Karnataka
 "Akash Jain, the man who caught Prime Minister Modi's attention")
Swara Bhaskar, finally in the lead
She is finally finding meaty roles in Bollywood, making her an actor to watch out for
 "Swara Bhaskar, finally in the lead")
Marketing the message
In the ad, Jenner is shown modelling for a product, when she spots a crowd chanting in the streets
 "Marketing the message")
From Niflheim to Ragnarok
Neil Gaiman's book retells the stories with relish and a sense of awe
 "From Niflheim to Ragnarok")
The Ducati XDiavel S packs a mean punch
The Ducati XDiavel S is a cross between a cruiser and a sports bike that packs a mean punch
 "The Ducati XDiavel S packs a mean punch")