The Strategist Quiz, April 13, 2017
Strategy Quiz (#505) answers
Planners have never done enough to define what value addition they offer
The three-day Goafest exhorted participants to focus on the core promise of the brand
Tata group bets on design and price, looks to mark its spot in a highly cluttered category
While Dhoni, Kohli are reigning endorsers, new band of cricketers eyeing brand sweepstakes in IPL 10
An uplift, upgrade or relaunch of a product has to contribute to overall sales to boost growth
Today there is a paucity of studies about the emotional connection between ads, viewers and brands
Majority of organisations surveyed in India report they are planning to redesign their structure
A campaign by AMFI focuses on building awareness about mutual funds and the basic rules of investing
Vantage point: Insights from cutting-edge research
"Forget ease of doing business, we are right now concerned about the guarantee of doing business."
The author recounts her encounters with the artiste whose voice had the power to transport audience
The Sharjah Masters ended with a six-way tie for first place
The book celebrating Tiger Woods' first Masters win is a departure from his treacherous past
Interestingly, this is the second Swachh Bharat wedding invite story to emerge from Karnataka
She is finally finding meaty roles in Bollywood, making her an actor to watch out for
In the ad, Jenner is shown modelling for a product, when she spots a crowd chanting in the streets
Neil Gaiman's book retells the stories with relish and a sense of awe
The Ducati XDiavel S is a cross between a cruiser and a sports bike that packs a mean punch