Goafest 2017: Back to basics for advertisers, agencies

The three-day Goafest exhorted participants to focus on the core promise of the brand

At the recently concluded Goafest, the annual three-day advertising, media and marketing festival, star speaker Amitabh Kant managed to get the crowd on his side early on. The CEO of Niti Aayog got the applause going when he said he had always chosen to work with Indian agencies for all his campaigns, since local creative talent was amongst the best in the world.

Coming from the man who has won accolades for the transformation of Kerala as a tourist destination with the ‘God’s own country’ (for Kerala Tourism) campaign, the ‘Incredible India’ and ‘Make in India’ campaigns, his words helped