Data tracker: Emotional persuasion

Purchase decisions are driven by emotion; especially in India where customers said that they engaged with brands more deeply when they connected with the message around them. Today there is a paucity of studies about the emotional connection between ads, viewers and brands, but companies are increasingly asking for more according to a study by Nielsen Global. 

The impact of ads on sales volumes

Findings from a study of 100 ads across 25 brands in the fast-moving consumer goods (FMCG) industry demonstrate how ads affect sales. The ads in the study were grouped into three buckets according to