Page 291 - Supplements
South goes North
Taapsee Pannu could be the next big thing in Bollywood
 "South goes North")
How authors are using Facebook to produce bestsellers
A relentless social media campaign has become vital for a book's success
 "How authors are using Facebook to produce bestsellers")
Mitali Saran: Health is wealth
And health is wealth. Repetition is key
 "Mitali Saran: Health is wealth")
Alok Chandra: Sula's world wines
A little-known fact about Sula is that it imports and markets wines from seven countries
 "Alok Chandra: Sula's world wines")
Branding by the book
Corporate biographies are on rise as companies find them to be sophisticated brand building tools
 "Branding by the book")
When users become brand ambassadors: Xiaomi wants fans to follow it offline
The company wants to steer clear of splashy ads and promotional tactics
 "When users become brand ambassadors: Xiaomi wants fans to follow it offline")
Answers to the Strategist quiz (#497)
Strategy Quiz (#497) answers
The Strategist Quiz (#498)
The Strategist Quiz, February 15, 2017
 "The Strategist Quiz (#498)")
Linking insight with storytelling is still the domain of ad agencies: Nair
Agencies need to relook at the way in which they are structured and become nimble
 "Linking insight with storytelling is still the domain of ad agencies: Nair")
Marketing head
CleverTap has appointed Almitra Karnik as head of marketing and global growth
Ambi Parameswaran: Competing with a 'free' brand
Dissing rivals by suggesting free products are inferior cuts no ice with consumers
 "Ambi Parameswaran: Competing with a 'free' brand")
Acing online real estate battle
Virtual reality, chat bots, machine learning are helping firms deliver a differentiated UX
 "Acing online real estate battle")
Spreading the banner
Eros adopts a multi-model strategy to hedge its risks and survive the storm in Bollywood
 "Spreading the banner")
Can Maruti do an Apple?
It could, if the positioning of Nexa was sharper
 "Can Maruti do an Apple?")
Taking on the giants
A band of local brands is using traditional knowledge from private investors to guard their turf
 "Taking on the giants")
Guardians along the coastline
A new ad campaign tries to clear notions associated with the Indian Coast Guard
 "Guardians along the coastline")
Vantage point: Insights from cutting-edge research
Women less likely to apply for executive roles if rejected before
 "Vantage point: Insights from cutting-edge research")
Data Tracker: Know your customer
Impatient consumers want immediacy, real-time virtual dialogue with their brands
 "Data Tracker: Know your customer")
The Ambassador's French rally
With Peugeot taking over, will the iconic brand find a second life?
 "The Ambassador's French rally")
Statspeak: Cyber security boost
SonicWall saw the volume of unique malware samples collected fall to 60 million
 "Statspeak: Cyber security boost")