Linking insight with storytelling is still the domain of ad agencies: Nair

Agencies need to relook at the way in which they are structured and become nimble, Anil S Nair tells Ritwik Sharma

How have advertising agencies restructured themselves in response to changes in the industry in recent years?

Almost eight years back, when digital started coming in, you needed somebody who understands HTMLisation, a little bit of tech so you started seeing a new set of people doing that. Traditional agencies handed over the fundamental creative design to somebody who made an animation based on that. And then all the agencies started doing it in-house. But eight years back a take-off on the