Page 308 - Supplements

Ode to Leonard Cohen

For all the self-satisfied liberals who want to claim him as one of their own, I'm sorry, Cohen belongs to everyone

After the Mahabharata

A skilful translation resurrects a little-remembered sequel to the great epic, says A K Bhattacharya

O Panneerselvam: The man who replaced Jayalalithaa as chief minister

The new CM's profile on the state government website runs into only three brief columns ? date of assuming office, marital status and CM cell's e-mail

Mitali Saran: Closet economist

As the year-end draws near, I demonetise my wardrobe

At De Beers: Millennials and diamonds

India is heavily invested in the gold business, but becoming invested in the diamond business, too, says CEO De Beers

Answers to the Strategist quiz (#489)

What was priced at $666.66 as the mark of the beast when it was introduced for the first time?

The Strategist Quiz (#490)

Connect The Delhi and London Bank established in 1844 with the business family which owned the first car and telephone in Delhi

You have to keep developing niche home shopping products: Best Deal TV COO

Companies have to offer multiple choices of payment to consumers at the doorstep, says Best Deal TV COO Hari Trivedi

Vipin Dhyani: EQ over IQ for meaningful ads

Endearing advertising with kids in the lead can teach values beyond the syllabi

Tata Motors' high-end hook

The automaker is betting on an immersive experience to lure buyers for its new SUV, Hexa

Government advertising soars in 2016

Social advertising saw a huge surge as the govt beat the drum on welfare schemes and achievements through the year

Local brands Balaji Wafers, Yellow Diamond crack the taste test in India

Local brands in the salted snacks market are taking the game away from big global labels; say 'Indianness' has helped them expand their market share

Data Tracker: Disruption on the road

Airlines remain the leading online travel category with a value of almost $390 billion for 2015

How Myntra is scoring with celebrity brands

The e-tailer bets on its portfolio of celebrity branded apparel and customer fascination with Bollywood to position itself as a premium brand

Big retailers see future in small stores

Kishore Biyani has identified small format stores as the first of the five pillars of his group's long term retail strategy

Campaign logic: Feeling sad? Go shopping

In its maiden campaign, 10-year-old lifestyle brand Max Fashion tries to strike a chord and build customer loyalty

Statspeak: Premium opportunity

The total premium of the overall insurance industry in India is projected to reach Rs 26 lakh crore by 2020, according to a report

Vantage point: Insights from cutting-edge research

Post-demonetisation, cashless is the norm for meeting daily needs; sportswomen and soldiers are the new Indian heroes

Apollo steps on the gas

Here's how Apollo Tyres plans to crack the two-wheeler market

What makes Khan Market in Delhi India's most expensive retail location?

"The monthly rent for one of the latest shops that got a new tenant is Rs 8.75 lakh for a space of 464 sq ft