Data Tracker: Disruption on the road

Airlines remain the leading online travel category with a value of almost $390 billion for 2015

Technology has been a huge disruptive force for the global travel industry, altering traveller preferences with unprecedented rapidity. The big trigger for change was the emergence of digital travel companies, which have over the past few years, spawned new products, business models, brands and travel trends. The World Travel Market Global Trends Report 2016 in association with Euromonitor believes that the industry is in for even greater overhaul with experiential branding playing a big role in framing traveller loyalties.