Page 314 - Supplements

Indian Terrain flaunts the Madras connection

The sportswear brand wears its checks on its sleeve, looks to leverage its homegrown credentials and set itself apart from other labels in the market

Mending it like Mercedes

The German auto maker is clawing back up the brand charts as it fights off competition from Audi, BMW in the Indian market

Anil Bokil: The man who got Rs 500, Rs 1,000 notes scrapped?

While there has been no official acknowledgement from the PMO, Bokil has not been shying away from talking on the subject

Online persuaders

Strong tailwinds, but are Indian e-tailers getting their brands right?

Shooting the messenger

New rules on brand-endorser relationships could change the game; push up endorsement fees and get brands to rethink their options

STATSPEAK:Screen Swap

Percentage of consumers engaging in TV related activities on a second screen as part of viewing experience

Campaign Logic: Chew on fun amid teen angst

Perfetti's amusing ad celebrates a breakaway from teenage pressures with two new candy offerings from Chupa Chups

Companies extending pre-assessment tests to middle and senior levels

Large organisations and start-ups alike are basing their hiring decisions on assessments that measure skills, behaviours, motivation, attitudes

Early adopters of chief data officer role pioneering organisational function

As a result, Gartner predicts that, by 2020, 15 per cent of successful CDOs will move into CEO or other C-level positions

Diverse teams are smarter, more innovative and focus more on facts

It cites a 2015 McKinsey report on 366 public companies that revealed those in the top quartile for ethnic and racial diversity in management

Skoda hits the middle ground

Czech auto brand revisits product and marketing strategy in a bid to position itself between mass market and what consumers consider expensive

Empire and extraction

Shashi Tharoor's history of the colonial era will reignite thinking on the nature of British rule in India

Sound of silence

As he strives to put India on the world stage, NSD Director Waman Kendre keeps his plays centred around voices that often go unheard

Tata Hexa: Fleet-footed giant

The new Tata Hexa, despite its bulk, is an SUV that takes on the rough and smooth with great ease

Sunny days

A group in Lahaul and Spiti is turning around the region's ecology through solar energy

Make way for Indi toons

Cartoon characters created and developed in local animation studios are enchanting Indian kids like never before

Arundhuti Dasgupta:Tricked into a new world order

In Australian aboriginal myths, tricksters encourage thieving, cheating and fighting

Mushroom Cocoa, Anyone?

Coders and venture capitalists in Silicon Valley who are too busy to whip up a meal or even step out for one are increasingly getting their energy fix from snacks that border on the bizarre

The fight of Bengaluru's citizen samurai

A small army of conscientious citizens has taken it upon itself to protect Bengaluru from ill-conceived projects and an apathetic administration

J Jagannath: Strange & insecure

The just-released 'Doctor Strange' is quite possibly my most favourite movie made out of the Marvel source material