The sportswear brand wears its checks on its sleeve, looks to leverage its homegrown credentials and set itself apart from other labels in the market
The German auto maker is clawing back up the brand charts as it fights off competition from Audi, BMW in the Indian market
While there has been no official acknowledgement from the PMO, Bokil has not been shying away from talking on the subject
Strong tailwinds, but are Indian e-tailers getting their brands right?
New rules on brand-endorser relationships could change the game; push up endorsement fees and get brands to rethink their options
Percentage of consumers engaging in TV related activities on a second screen as part of viewing experience
Perfetti's amusing ad celebrates a breakaway from teenage pressures with two new candy offerings from Chupa Chups
Large organisations and start-ups alike are basing their hiring decisions on assessments that measure skills, behaviours, motivation, attitudes
As a result, Gartner predicts that, by 2020, 15 per cent of successful CDOs will move into CEO or other C-level positions
It cites a 2015 McKinsey report on 366 public companies that revealed those in the top quartile for ethnic and racial diversity in management
Czech auto brand revisits product and marketing strategy in a bid to position itself between mass market and what consumers consider expensive
Shashi Tharoor's history of the colonial era will reignite thinking on the nature of British rule in India
As he strives to put India on the world stage, NSD Director Waman Kendre keeps his plays centred around voices that often go unheard
The new Tata Hexa, despite its bulk, is an SUV that takes on the rough and smooth with great ease
A group in Lahaul and Spiti is turning around the region's ecology through solar energy
Cartoon characters created and developed in local animation studios are enchanting Indian kids like never before
In Australian aboriginal myths, tricksters encourage thieving, cheating and fighting
Coders and venture capitalists in Silicon Valley who are too busy to whip up a meal or even step out for one are increasingly getting their energy fix from snacks that border on the bizarre
A small army of conscientious citizens has taken it upon itself to protect Bengaluru from ill-conceived projects and an apathetic administration
The just-released 'Doctor Strange' is quite possibly my most favourite movie made out of the Marvel source material