Page 315 - Supplements

Alok Chandra: Master's selection

Another new premium wine label has just been launched in India

Chess (#1226)

Magnus Carlsen starts his second title defence on Friday against Sergey Karjakin

On a date with Delhi

Here's a look at all that the city has to offer in the days to come

The benefits of controlled breathing

Consciously changing the way you breathe sends a signal to the brain to adjust the parasympathetic branch of the nervous system, which can slow heart rate and digestion and promote feelings of calm

Twiddling thumbs

While hardcore gamers scoff at the thought of playing games on mobile phones, for some, nothing comes in more handy than a good gaming phone while on the go

Dancing the night away

DDR was released in 1998 but was only made available in Indian arcades much later

Mitali Saran: The ugly American

He's here. Now make sure this never happens again

How Shoppers Stop is reinventing itself at 25

The retail chain is leveraging its past relationships and using its repository of customer data to plot its future course

Brands strike the right note

Brands are using the ban on currency notes to drive customer engagement and visibility on social media

Insurance brands turn life coaches

HDFC Life, IndiaFirst Life and Bharti Axa Life look to change customer purchase behaviour and expand their influence

LinkedIn brings Priyanka as brand influencer

The professional networking platform ropes in one of the highest paid Bollywood actors, looks for wider appeal and a mass audience

Campaign Logic: Upside down isn't always bad

Haier's campaign reiterates the user benefits of a bottom mounted refrigerator; it also focuses on design upgrades in the new range

Convergence of martech and adtech driven by data strategies

The convergence of Martech and Adtech both have a growing dependence on data-driven strategies and tactics

There is potential for disruption in mainstream transport modes

The most commonly used transport modes such as autos and buses are booked 99 per cent offline owing to high convenience and availability of offline modes

Brands need to rethink their approach to millennial generation

Millennials have long been considered the most influential generation by marketers, the arbiters of all things innovative, cool and current

STATSPEAK:Tech support

According to the first World FinTech Report fromCapgemini and LinkedIn, in collaboration with Efma

A bigger basket for Godrej

Why Nature's Basket has taken it slow and steady till now and how it plans to widen its footprint

Data Tracker: Under fizzed

Indians consume the least amount of soft drinks as compared to the rest of the world

Cadbury Dairy Milk, 5 Star get a taste push

Mondelez is testing new flavours for two key brands as it attempts to stay relevant in a competitive market

Flagship cameras and lenses for serious shooters

If you, like me, have been taking pictures for a while and like manual controls, you would probably be investing in DSLR cameras