Page 328 - Supplements

Virtual disillusion

Every night after work, I would return helplessly to this website: I desperately needed a channel for my twinges, for my confusion

A walk in the Cloud

Visitors gravitate to engage with Cloud Gate at Chicago to a degree not seen in any other work of public art

Mysteries of Rekha's mystique

Yasser Usman's appraisal of the actor's life and work remains entangled in familiar anecdotes

Ajay Kumar asked if India is zombie-ready

The young man's query became public and was shared heavily online earlier in the week, inviting much ridicule and even some solemn criticism

Breaking away from the pack

Banks and insurance companies are climbing up the brand tables by swinging the spotlight on to customer experience and digital marketing

Creative head

The Strategist Quiz (#479)

Smartphone users in India are conscious about value, not price: Sudhin Mathur

Interview with Executive director, Lenovo MBG India

HDFC, Airtel, SBI most valued brands

Local brand valuations grew faster than global brands; overall top 50 brand value dipped 2% in 2016: BrandZ Top 50 report

Neuroscience and advertising

Marketers must understand how the dopamine system affects brand choice

For a bigger share of the pie

Instead of spending money on raising awareness at the top of the purchase funnel, Swiggy is focused on investing across the entire customer journey

ITC brews a premium play

With its gourmet coffee Sunbean, the company is looking to expand its portfolio of premium brands

Rebooting Reebok

The footwear brand is working hard to regain lost glory in the Indian market and build itself up as a premier fitness label

Disconnected brands

Even as the Indian smartphone market is witness to an unprecedented brand rush, veterans LG and Sony are struggling to crack the code

ShopClues goes all out on digital

The digital campaign will look to target the company's 40-50 million online customers with specific offers

Statspeak: Hiring spike

Indian automotive aftermarket biz to grow to $30 billion by 2026

Mixed salary growth across globe, eight years after start of recession

Only 16 per cent women get pay raise when they push for it

Boxful of opportunities

Snapdeal's new campaign moves the category narrative to the user and her desire to upgrade