Page 330 - Supplements
Making myths from the mythical
Bali was a good king, only too powerful and ambitious. Ravana was a good king and devotee of Shiva, but he coveted another man's wife. They suffered for their character flaws
Mitali Saran: Row, row, row your boat
Because the crew isn't going to
Indian ad spends growth to beat global averages
In keeping with the slew of reports for 2016, the Carat Ad Spend Report points to India as one of the fastest growing advertising markets in the world
 "Indian ad spends growth to beat global averages")
Power of missing brands
What keeps state-run oil companies, one of the largest employers of sports champions, from making them the face of their brands?
 "Power of missing brands")
 "The Strategist Quiz (#478)")
The next wave of disruption in HR
Mobile apps are set to transform employee experience
Xiaomi riding on price
The third largest smartphone brand is passing on its cost advantage to buyers
 "Xiaomi riding on price")
Companies need to be almost in a schizophrenic mindset: Lars Faeste & Amit Ganeriwalla
Interview with senior partner & MD, & partner & director, The Boston Consulting Group
 "Companies need to be almost in a schizophrenic mindset: Lars Faeste & Amit Ganeriwalla")
ASUS gets into the festive spirit
The electronics major sharpens its focus on smartphones and seeks to become a brand for all seasons
 "ASUS gets into the festive spirit")
Oxigen draws up a match plan
The company is going digital first with its campaign for the upcoming New Zealand-India test series
 "Oxigen draws up a match plan")
Learning to manage performance assets
How companies can unlock real and lasting value for shareholders
 "Learning to manage performance assets")
Nestle shifts spotlight to non-Maggi brands
Nescafe is leading the company's efforts to widen the public lens on its portfolio of brands
 "Nestle shifts spotlight to non-Maggi brands")
 "Statspeak: Money-saving drive")
Online hiring in banking and finance registers 30 per cent Y-o-Y growth
The education sector continues to chart a long-term growth owing to special impetus by the government since Budget 2016
 "Online hiring in banking and finance registers 30 per cent Y-o-Y growth")
Growth of digital assistants to generate revenue opportunities
Juniper forecasts that rapidly growing medium will generate over $12 billion of advertising spend per annum by 2021
 "Growth of digital assistants to generate revenue opportunities")
Wearable market clocks over 40% sequential growth in Q2 2016
The market is highly dominated by sub-$50 category offerings which commands over 83 per cent share of the wearable market
 "Wearable market clocks over 40% sequential growth in Q2 2016")
Campaign Logic: Make your head and heart work together
DHFL's new commercial lends a dose of emotion to a purely logic-based decision
 "Campaign Logic: Make your head and heart work together")
Riding on blue ocean strategy
A distinctive positioning and a strong distribution strategy has helped Honda dominate the market for 7 months in a row
 "Riding on blue ocean strategy")
Small is big
A clutch of little-known actors is leaving a mark on mainstream Hindi cinema
 "Small is big")