Page 356 - Supplements
Disney Pixar flies high on brand tie-ups
The studio reaps the fruits of a brand rush for animation movies in India as it finds support from Hamley's, Myntra, First Cry and others for its latest release
 "Disney Pixar flies high on brand tie-ups")
Digital rings the brand bells at IDFC Bank
Positioning itself as a tech-savvy and innovative partner, the newly minted bank is using digital media to reach out to the urban youth
 "Digital rings the brand bells at IDFC Bank")
Charting a new path to growth
The shift from institutional sales to retail sales can overwhelm managers with little of the predictability or planning they are used to
 "Charting a new path to growth")
Prashant Kishor: Poll star
The author finds out what it means to be Prashant Kishor
 "Prashant Kishor: Poll star")
 "Opera VPN: Making the internet open")
Meizu M3 Note: Needs a lot of work
The phone has many kinks it needs to improve upon
 "Meizu M3 Note: Needs a lot of work")
Sennheiser Momentum 2: Great for commutes and general listening
At Rs 24,999, it makes a great pair for your daily use; but audiophiles might not be impressed
 "Sennheiser Momentum 2: Great for commutes and general listening")
Social media's too hard to resist
Despite the growing instances of trolling, social networking will not be abandoned by people
 "Social media's too hard to resist")
The new-age ad warriors
As users flock to e-commerce portals, players such as Flipkart and Snapdeal are charging sellers for displaying ads, emerging as competitors to Google and Facebook
 "The new-age ad warriors")
HTC One X9: Looks sturdy, works great
The phone is likely to face stiff competition but the power-packed device is sure to garner attention
 "HTC One X9: Looks sturdy, works great")
 "Creating art")
 "The Strategist Quiz (#465)")
 "Hooked to mobile")
 "Online consumers in India look beyond discounts")
Building reputation from scratch can be easier than rebuilding a damaged reputation: Winnie Brignac Hart & Lorrie Brignac Lee
Interview with Authors, Stand Out
 "Building reputation from scratch can be easier than rebuilding a damaged reputation: Winnie Brignac Hart & Lorrie Brignac Lee")
Movie Review: Te3n is not so thrilling
Despite resting on a solid premise and intent, Te3n is unfortunately let down by its shoddy direction
 "Movie Review: Te3n is not so thrilling")
Dual-branding strategy rings success for Lenovo
The Chinese phone maker has ensured its two brands - Lenovo and Motorola - do not cannibalise into each other's share
 "Dual-branding strategy rings success for Lenovo")
TV to ride the media & entertainment boom
A slower than expected growth of digital will ensure that TV will see double-digit growth over the next four years, says a PwC report
 "TV to ride the media & entertainment boom")
Bandhan Bank straddles the urban-rural divide
The transition from a MFI to a universal bank has meant that the West Bengal-based major has had to shed its conservative approach to advertising & marketing
 "Bandhan Bank straddles the urban-rural divide")
Roadies and Splitsvilla rake in the moolah for MTV
The two shows between them attract almost all youth advertisers in the country
 "Roadies and Splitsvilla rake in the moolah for MTV")