Page 364 - Supplements
Appy, Frooti shake off the past
With Priyanka Chopra, Shah Rukh Khan as ambassadors and an ad budget of Rs 150 crore, Parle Agro gives its brands a complete makeover
 "Appy, Frooti shake off the past")
Oppo F1 Plus: Too good to resist
It might very well be a dark horse in the battle for market share
 "Oppo F1 Plus: Too good to resist")
Smartron t.book: Solid device with scope for improvement
At Rs 39,999, an ultraportable is a better bet if you need a more capable PC
 "Smartron t.book: Solid device with scope for improvement")
Bright new kid, but needs to do its homework
Try Cabto to beat the heat and the exorbitant surge pricing of cab aggregators
 "Bright new kid, but needs to do its homework")
Marketing to young audiences
To build a brand for the youth, content creators and marketers must first learn to listen
 "Marketing to young audiences")
Ogilvy makes the digital leap
OgilvyOne, the digital arm of ad agency Ogilvy & Mather, is helping one of the country's leading ad agencies to get future-ready
 "Ogilvy makes the digital leap")
 "Statspeak: The changing face of cab hailing in India")
 "The Strategist Quiz (#460)")
Contest of prosperity
The serious drawback to India's competitiveness seems to stem from the factors constituting the basic sub-index
 "Contest of prosperity")
 "Salary and benefits top drivers for the Indian workforce")
The biggest misconception is, brands cannot be built on digital: Manish Vij
Interview with Founder and CEO, SVG Media
 "The biggest misconception is, brands cannot be built on digital: Manish Vij")
Thomas Cook: Better late than never
A digital ad campaign of Thomas Cook India aims to encourage older people to travel and also move the younger generation to push their older relatives out of their comfort zones
 "Thomas Cook: Better late than never")
As funding gets tough, start-ups face frugal times
Fun and games at start-ups have ended as easy money dries up
 "As funding gets tough, start-ups face frugal times")
Captain America: Civil War is MCU's best yet
The world of superheroes comes alive in Captain America: Civil War
 "Captain America: Civil War is MCU's best yet")
Hyderabad masala
An upcoming film on Mohammad Azharuddin promises to be a potboiler, though not a true biopic
 "Hyderabad masala")
Granny knows best
Nutritionist Rujuta Diwekar may have gathered her expertise from local universities, the Himalayas and Australia, but her approach to the science is driven by her grandmother
 "Granny knows best")
New age desserts
Neon green pancakes, a pudding made from water chestnut and jalebi as caviar - your sweet tooth is in for some funky treats
 "New age desserts")
The roles they play
Gearing up with an ensemble complete with scythes, shields and swords is no longer a hobby that thrives on the sidelines
 "The roles they play")
Tavleen's trysts
Her book is less of a Hindutva-loving diatribe against the Dynasty than its detractors suggest, but it is still hard to agree with much of what she writes
 "Tavleen's trysts")