Page 387 - Supplements
When speed is of the essence
A cookie-cutter approach doesn't cut anymore. In a hyper-competitive world, leaders need to find ways to speed up decision-making, time to market and shorten reaction time to consumer feedback
 "When speed is of the essence")
This will be the year smartphone numbers start crossing those of feature phones: Arvind R Vohra
Interview with CEO and managing director, Gionee India
 "This will be the year smartphone numbers start crossing those of feature phones: Arvind R Vohra")
No-nonsense web device
Google Chromebit is an easy to use unit
 "No-nonsense web device")
Lumia 950 XL: Doesn't leave a mark
Microsoft's latest is an attempt to salvage Windows-based phones
 "Lumia 950 XL: Doesn't leave a mark")
Samsung Gear VR: Reality if you have the right phone
Gear VR supported only four phones from Samsung - the Galaxy S6, S6 edge, S6 edge+ and the Galaxy Note 5
 "Samsung Gear VR: Reality if you have the right phone")
Can brands be taught to disrupt?
The start-up economy is challenging how we do business and how brands grow and develop
 "Can brands be taught to disrupt?")
Fox Star wants to shed its outsider tag
Eight years after it stepped into the Indian film business, the Hollywood studio is putting its lessons to the test
 "Fox Star wants to shed its outsider tag")
Companies caring for employees attract socially responsible funds
The study focused on a host of indicators as to why SRI funds invest in various firms and found employee relations as the most important
 "Companies caring for employees attract socially responsible funds")
 "The Strategist Quiz (#448)")
 "Answers to the Strategist quiz (#447)")
Clear brand involvement raises emotional impact of ad content
Transparency and quality were revealed to be the most important factors in engaging the audience
 "Clear brand involvement raises emotional impact of ad content")
 "Who's spending and who's saving?")
Beyond visual appeal
An ad campaign is the tail of an initiative to enhance a destination brand
 "Beyond visual appeal")
Campaign Logic: Building on a promise
A PNB Housing Finance campaign captures vignettes of birds and animals building their homes to suggest nature doesn't offer the option of rented accommodation
The Billionaire Club: Riches amid turbulence
A majority of India's billionaires gained wealth in the last one year in spite of the stock market decline and they continued to splurge on life's luxuries
 "The Billionaire Club: Riches amid turbulence")
The Billionaire Club: The rich world of wheels
A stylish car is money well spent. The author looks at some of the world's most expensive cars and bikes - from customised vehicles to handcrafted ones, with diamonds and rubies adorning their interio
 "The Billionaire Club: The rich world of wheels")
The Billionaire Club: Rich and sporty
Fast cars, marathons, golfing and shooting - nothing stops these high-power tycoons from pursuing their passion
 "The Billionaire Club: Rich and sporty")
The Billionaire Club: The best for the best
How about a Gaitonde, a tour on a private luxury jet or an exclusive club membership as a gift to remember?
 "The Billionaire Club: The best for the best")
The Billionaire Club: What maketh the man
What do A-listers like to read, watch or listen to? And who are the people they admire? Here is a list
 "The Billionaire Club: What maketh the man")