Page 400 - Supplements

Fashion trends of 2016

The year ahead will be all about making a personal style statement with some help from designers

Electric connections

Sanjiv Goenka's bid to use sports to gain a national identity for his corporate brand has won praises, and also brickbats

ITC follows the Aashirvaad trail

The tobacco major is extending the brand into new products and using the lessons learnt to build a sustainable framework for its food business

Winter wanderings

These spectacular treks offer the opportunity to soak in the wild beauty of the snowy outdoors

My favourite campaign

Evolve & add value

Build brands with tailored content

More and more brands are taking multiple platforms to offer relevant and interesting content to attract consumers

New age media has to be fast and economical

Today, social sensitivity and participation in public debate are at an all-time high. More than ever before, media will create opportunities for brands to responsibly participate in this debate along

Brands must stop expecting life-long loyalty

The bad news is that over the last year there have been few genuinely world-changing ideas from the world of advertising

Why TV ads alone aren't enough for India's mobile- first consumers

Multi-screening has been recognised as the most significant consumer trend in India, along with mobile payments and streaming video

Moving from advertising to storytelling

People don't like advertising messing up their computer or iPhone screens. So how do we find ways to increase sales instead of just entertaining prospects?

Strategy and performance

Clarity is that elusive leadership attribute that makes behaviours and brands desirable and aspirational

Target's dog mascot learns new tricks

Bullseye, played by a 7-year-old bull terrier, is one of three dogs who take turns as the retailer Target's roly-poly mascot

The Force is strong with this one

The newest Star Wars film reinstates the belief that the franchise will live on

Chase the chill away

The answer on what wine you should have this winter depends entirely on which part of the country you are inhabiting

Mitali Saran: Ending 2015 on a good note

Musicians are the best people; hanging around them can be exhilarating or exasperating, but it's never boring

The swankiest cars the coming year will offer

Get ready for a spate of new launches and model revamps in 2016

The year in films

Mad Max: Fury Road and Titli are the unmissables of the year 2015

In pursuit of swachhness

A conscientious society and a clockwork-like mechanism are what make Mysuru India's cleanest city

The most anticipated movies of 2016

The author talks to film makers about the Indian and international movies they are looking forward to in the coming year