Page 447 - Supplements
Smita Sabharwal demands to be recognised on merit
Sabharwal, 38, has taken umbrage to the portrayal, which she says focuses on her looks and her wardrobe, while ignoring her merit
Wag the digital tail
Traditional brands are taking the digital route to engage with their customers; hoping to win friends and loyalists in the process
 "Wag the digital tail")
Royal Enfield launches limited edition Classic 500 at Rs 2.24 lakh
200 limited edition units of Classic 500 will be sold through its website
 "Royal Enfield launches limited edition Classic 500 at Rs 2.24 lakh")
Honda drives the Jazz again; entry price at Rs 5.31 lakh
Entry price fixed at an aggressive Rs 5.31 lakh to take on Swift, Elitei20
 "Honda drives the Jazz again; entry price at Rs 5.31 lakh")
One day in spring
The author recounts the anxiety of being in the labour room and the joy that follows
 "One day in spring")
Safety pays off for Toyota
In the double-digit sales growth list last financial year, the Japanese car maker was the only one without new launches
 "Safety pays off for Toyota")
A new social order
As digital marketing takes root, communication start-ups come of age
 "A new social order")
UMumba gets the eyeballs
The kabaddi league's Mumbai franchise targets Rs 15 crore in sponsorship revenue in season 2
 "UMumba gets the eyeballs")
Micromax Canvas Knight 2: The Knight's lacklustre armour
The Canvas Knight 2 impresses in terms of design
 "Micromax Canvas Knight 2: The Knight's lacklustre armour")
Listen to the sound of your brand
If sound and music play such a large role in the media scape of today, doesn't it stand to reason that your brand must develop a consistent sonic or audio identity to complement your visual identity?
 "Listen to the sound of your brand")
Foreign flavour: Use with caution
As advertisers consider the charisma of international endorsers, they need to be aware of the nuances
 "Foreign flavour: Use with caution")
 "The innovative power of slack time")
 "Spicy beginnings")
 "How social influence effects buying behaviour")
Book Extract: Increasing cross-cultural awareness
Small gestures such as knowing how to greet or pronouncing names correctly can make a huge difference while managing today's cross-cultural teams
 "Book Extract: Increasing cross-cultural awareness")
Reaching out to GenNext
The latest campaign of 99acres aims to make searching for rental properties a hassle free experience
 "Reaching out to GenNext")
 "The Strategist Quiz (#416)")
We might look at an integrated product folio: Amar Babu
Interview with COO, Lenovo, Asia Pacific & chairman, Lenovo India
 "We might look at an integrated product folio: Amar Babu")