Page 51 - Supplements

Hotstar, Jio ride IPL rollercoaster with paid services, entertainment shows

Digital players ride the Indian Premier League roller-coaster with premium services and entertainment shows

IPL 2018 winner: Dhoni-led CSK remains alive via events and social media

While CSK were rewarded with the trophy, prize money and the tag of being a three-time IPL champion, the latest win is clearly the icing on the cake for the franchise

Brand IPL pitches at a slower pace; league valuations grew 13.5% in 2019

A number of brands have found the league to be an effective platform with many now allocating a large part of the annual budget for the event

Digital lights up IPL: Facebook, Airtel, Jio bid more than Rs 3,000 cr

Hotstar hit the jackpot, 3 players bid more than Rs 3,000 cr for the digital rights at the auctions

Why IPL rights owners will take time to cash in on the spoils

While there is a bonanza in store for the BCCI, the question we should be asking today is whether it is time for cricket's 'Moneyball' moment

IPL brand value touches Rs 34,000 crore

The league valuations jump 26%, franchisee valuations by 34% in 2017 over the previous year

IPL 10 viewership jumps 24%

More people watched the league in 2017, but with 41% women viewers the gender skew persisted

Sports sponsorship grows 12%, cricket gets the most, says GroupM report

With the IPL completing 10 years in 2017, the franchise fee, amounting to approximately Rs 291 crore ceased to be valid in 2018

Auto slowdown? These brands beat conventional wisdom to show early success

Kia Motors and MG Motor were from the automobile sector which was the flag-bearer of the downturn and yet both have made a mark

Aandhi: The hurricane of an ambitious woman in a world dominated by men

Were there similarities between Indira Gandhi and Suchitra Sen's character in Gulzar's 1975 movie?

Mahatma the CEO

In Gandhi, a modern leader will find various tools that could work well even today

Entertain and inform: Customers want more than what traditional stores give

It is no longer about digital versus offline retail, or about creating an omnichannel brand

If an idea works locally, it deserves a run globally: DDB Worldwide's Weiss

DDB had its first global creative council meet in Mumbai this week. Broadly, I wanted to understand the Indian market better, says Ari Weiss

The Strategist Quiz #644

Here are the questions for Quiz #644

Answer to Strategist Quiz #643

Here are the answers to the strategist quiz #643

When masses take over policy

The way our govt manages our economy - inflation, jobs, growth, interest rates - directly and indirectly affects us

Dance, music, theatre and art - events worth your time this winter

As the holidays approach, Ranjita Ganesan lists the best performances and activities on offer around the country

Bring out the bubbly

You know, of course, that while all Champagnes are sparkling wines, not all sparkling wines are Champagnes!

The colour of persecution

Invoking the past to justify the present is the last resort of the rogue, but to do it with narrow sectarian lenses is worse

The incredible hulk: The new Mercedes-Benz G-Class is for tough handlers

The new-generation G-Class is built on a spanking new ladder-on-frame chassis and a modern independent front suspension to keep the overall weight low