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Auto slowdown? These brands beat conventional wisdom to show early success

Kia Motors and MG Motor were from the automobile sector which was the flag-bearer of the downturn and yet both have made a mark

Shubhomoy Sikdar 

The slowdown hasn’t deterred many corporations to look at India as a fertile ground for expansion.

How easy or difficult has been life for the new entrants and do the rules of the game change during slowdown? Those who reject the correlation with some conviction have the long-term argument but two factors as mentioned in a Harvard Business Review article from last year summarise the catch-22 situation that some brands face: That product launches become the whipping boys in case of earning falls and investors do ask questions if the decision backfires and secondly, launches take ...

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First Published: Sun, December 15 2019. 22:50 IST
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