Page 520 - Supplements
 "The future of digital advertising")
 "The 'only rewards drive retention' myth")
Mass campaigns and the role of analytics
Social media analytics can help campaign managers decide the timing of campaign activities and relevant themes
 "Mass campaigns and the role of analytics")
40 Years Ago... And now: Becoming hair experts
Godrej Group launched its first hair colour product in the 1970s and opened up a completely new category
 "40 Years Ago... And now: Becoming hair experts")
 "Data security in the cloud")
The relevance of a media agency has never been stronger: Vishnu Mohan
Interview with CEO, Havas Media Group, Asia Pacific
 "The relevance of a media agency has never been stronger: Vishnu Mohan")
 "The Strategist Quiz (#382)")
Book Extract: The trust factor
Sellers who focus on advice and persuasion without considering how to build trust, cannot succeed in the long run
 "Book Extract: The trust factor")
 "Answers to the Strategist quiz (#381)")
Drones for all
The armed forces, police, naturalists, corporations and ordinary folks - everyone wants a drone with four rotors
 "Drones for all")
New players turn up the volume in Tamil audio rights business
Celebrities and filmstars start their own music companies, creating a healthy, competitive scenario in the Tamil audio rights business
 "New players turn up the volume in Tamil audio rights business")
Concrete encroaches into Corbett Tiger Reserve
Resorts are mushrooming on the fringes of Corbett Tiger Reserve and wreaking havoc on the environment. Author writes about the need to pay heed to the warning signs
 "Concrete encroaches into Corbett Tiger Reserve")
ISL's players who matter
With big names on the roster and promising Indians getting a chance to display their flair, the Indian Super League, halfway into its first season, finds its heroes - and its duds. The author looks at
 "ISL's players who matter")
Nolan's Interstellar has some space for family ties
In Interstellar, we see director Christopher Nolan adding an exploration of human relations to his oeuvre. It may not be an epic film, but it definitely is a theatrical experience
 "Nolan's Interstellar has some space for family ties")
Barefoot in the Andamans
Coves, corals and chats with local fishermen - the Andamans make for an idyllic beach vacation
 "Barefoot in the Andamans")
From Ah to ha ha
If you pique children's curiosity, they will be eager to learn. Ramji Raghavan is using this principle to help village children from government schools enjoy science and maths
 "From Ah to ha ha")
 "Going by the book")