Social media analytics can help campaign managers decide the timing of campaign activities and relevant themes
Godrej Group launched its first hair colour product in the 1970s and opened up a completely new category
Interview with CEO, Havas Media Group, Asia Pacific
Sellers who focus on advice and persuasion without considering how to build trust, cannot succeed in the long run
The armed forces, police, naturalists, corporations and ordinary folks - everyone wants a drone with four rotors
Celebrities and filmstars start their own music companies, creating a healthy, competitive scenario in the Tamil audio rights business
Resorts are mushrooming on the fringes of Corbett Tiger Reserve and wreaking havoc on the environment. Author writes about the need to pay heed to the warning signs
With big names on the roster and promising Indians getting a chance to display their flair, the Indian Super League, halfway into its first season, finds its heroes - and its duds. The author looks at
In Interstellar, we see director Christopher Nolan adding an exploration of human relations to his oeuvre. It may not be an epic film, but it definitely is a theatrical experience
Coves, corals and chats with local fishermen - the Andamans make for an idyllic beach vacation
If you pique children's curiosity, they will be eager to learn. Ramji Raghavan is using this principle to help village children from government schools enjoy science and maths