Page 535 - Supplements

Targeting Gen Z: What marketers need to know

Gen Z does not want hard sell. It is looking for an opt-in service culture with a two-way dialogue. Is your brand ready?

Networking can create feeling of 'moral impurity'

Book Extract: Balancing act

How PUMA managed the conflict between reducing costs and growth and transformed itself from a discount brand to one of the top sports brands globally

The Strategist top five

The Strategist Quiz (#375)

Best of both worlds

Omni-channel is not just a buzzword; it represents a fundamental shift in the retailing experience

Answers to last week's quiz (#374)

Our focus this year will be on developing enterprise-based applications: Annie Mathew

Q&A with Director, Alliances and Business Development, BlackBerry, India

BJP electoral losses are Modi's gain

Far from his magic waning following a spate of losses in bypolls across the country, Prime Minister Narendra Modi finds himself at an advantage in the Sangh Parivar power structure

Shillong offers serenity and chaos at the same time

Rock music, rocky caves and eclectic cuisine await you here

Documentaries find a space in the multiplex

Documentary filmmaking is riding an exciting wave in India by wooing multiplex audiences in unprecedented numbers

Kabbadi comes to the fore again

Television coverage and a bit of Bollywood has given India's ancient contact sport of kabaddi a touch of glamour, sending youngsters to parks on raiding missions

Movie Review: Daawat-E-Ishq is not quite a feast

With witty dialogues and adorable characters, Daawat-e-Ishq almost makes the cut, but a lopsided storyline lets it down

Murakami in chiaroscuro

The Japanese writer's 13th novel is not intended to be read so much as to be performed in the theatre of the reader's mind

Iconic associations

Grover Zampa's association with a brand ambassador like Vijay Amritraj should stimulate trials and listings across the board

My Life My Style: Lisa Ray

'Yoga travels well'

Adil Zainulbhai: The makeover man

Adil Zainulbhai has become the first name from the corporate world to be officially roped in by Prime Minister Narendra Modi to help his government

Time comes to a stop

With HMT likely to call time on watch production, you could grab some of its most iconic products

Chess (#1114)

No seat belts in future smart cars?