Page 571 - Supplements

Before it drives into history

The production of the Ambassador has been suspended after a 50-year run. The author takes an Amby taxi for a spin to find out what it means to drive an iconic car

Storming the snobby bastions

The best thing about Maya Angelou was her courage to break down all sorts of barriers

Iconography on four wheels

For one single car to be a signifier of so many things is what makes the Amby an icon, particularly in an artist's imagination

Qaiser Ali became the PM's voice for an hour

Publishers, brass band find a spot at Goafest

Fifty-eight winners walked away with trophies on day one of Goafest 2014

Alcatel is back with an 'Idol' phone

The device is slim, stylish and fits snugly in your palm

Goafest to keep the party alive

The ninth edition has more awards and seminars to compensate for some big names missing from its roster

Colgate keeps its smile on

The oralcare major has kept its ears firmly to the ground, pushing products into the hinterland and is holding fort in urban India with innovation for continued volume growth

Alternative routes to the kitchen

Premium and luxury kitchen appliance brands like Kitchenaid and Miele are shunning durables chains

Samsung Note 3: A note-worthy successor

Creating a sense of anticipation is a classic and useful technique when it comes to marketing tech products

How to create fanatically loyal customers

In this hyper-competitive world, where a consumer has a lot of options to choose from, brand loyalty is deemed non-existent. Is that really so?

Re-Imagining segments

What we are seeing in India is the birth of horizontal segmentation. Brands that manage to understand the spaces between existing needs and segments are the ones that are likely to win

LG G Pro 2: The dark horse

LG's latest smartphone has all the right ingredients to give a tough challenge to its peers

MSM sets goals with FIFA rights

Airing football's largest event will give a fillip to Sony's network in branding and distribution

Samsung Gear 2: Good to go

Gear 2 is a distinct improvement over its predecessor, and besides being a smartwatch also bundles in a number of functions of a fitness band

How to get your brand noticed online

Let your greatest fans have the power to create content and see what it can do for your campaign

Hyundai Grand i10: Making a grand entrance

Hyundai's Grand i10 jostled with Maruti's Swift, making space for itself in a sub-segment that is witnessing growth

How some global brands did it

How to get your launch plan right

Successful brand launches create legacies by un-learning what we understand as standard rules of marketing

Ford EcoSport: Economic and sporty

Low price, great technology are just a few of the reasons the EcoSport stands ahead of other vehicles