Page 573 - Supplements
Tihar gets a designer edge
Menswear spun in khadi and created in Tihar Jail under the guidance of Rina Dhaka will soon be seen at all TJs outlets
 "Tihar gets a designer edge")
All that chatter
This extent of almost hysterical apprehension is doing no one any good and is fouling the atmosphere, making people adopt rigid and stereotypical hardline positions
Ultra keen on CV brands
After Ace in ultra-light commercial vehicles, Tata Motors will now spin off more sub-brands in growing categories, such as intermediate and light CVs
 "Ultra keen on CV brands")
Form factor innovation will continue to be driving force for device makers: Sandeep Aurora
Q&A with director, Marketing & Market Development, Intel South Asia
 "Form factor innovation will continue to be driving force for device makers: Sandeep Aurora")
Sony plots its way back
With nine new shows over the next 10 months, the general entertainment channel is going in for a programming overhaul like never before
 "Sony plots its way back")
Digital media's mandate grows after elections
Queries for greater online spends by advertisers are on the rise following the heady success of the online Modi campaign, say ad agency heads
 "Digital media's mandate grows after elections")
Tale of two ad campaigns
A war room and round-the-clock updates ensured that BJP's media campaign decimated Congress'
 "Tale of two ad campaigns")
A house for Mr Modi
Life inside the prime minister's official residence is highly regulated, but it comes with its perks
 "A house for Mr Modi")
Zee backs off-beat fare
Zindagi, its new mass GEC, will air Pakistani fiction content, different from regular GECs
 "Zee backs off-beat fare")
A smartphone for everyone
When Motorola launched the Moto E, I ordered it 20 minutes after it went on sale
 "A smartphone for everyone")
Lumia 630 opens new Windows
Nokia Lumia 630 is a competent Windows Phone device, and a good option for those who do't want to buy an Android smartphone
 "Lumia 630 opens new Windows")
 "Majority of women CEOs outsiders")
 "Partnering for performance")
Is Zuckerberg changing telecom?
In his vision, hundreds of millions of new users living in industrialising nations access the Internet on their handsets for free or after paying a nominal charge
 "Is Zuckerberg changing telecom?")
Lessons from the #followmeproject
Along the way, Osmann's Instagram account has gathered nearly 1 million followers
 "Lessons from the #followmeproject")
Feedback and incentives
Incentivising real-time consumer feedback can play a big role in generating responses and creating engagement for service brands
 "Feedback and incentives")