Page 593 - Supplements

Good girls, recast

Vodka with Polish

Marketed in India under the Moët Hennessy umbrella, Poland's Belvedere offers a smooth vodka that has a gentle, lemony aftertaste

Small victories over cancer

With two new simple technologies, testing for cancer within minutes could soon become a reality

Mandira goes the full six yards

Actor Mandira Bedi has now donned a designer's hat with her line of saris

Why I prefer the economist to the consultant

While consultants almost always present a rosy picture, the economists tend to be more hardnosed and realistic

Buying time

Lights are no longer just for lighting

LED lights can now be customised and synced with smartphones to improve health, moods and even food

What should a car look like?

Ehab Kaoud, an automobile designer, explains what goes into designing a car that offers both beauty of form and comfort for driving

The players and the stage

It will be the watchful, ever awake, never blinking eye of we, the people, that will decide who we like and who we don't, and why

Minor measures

Big Bazaar in Rs 100 cr marketing overdrive

The retailer is using the exercise to reposition itself as a change agent rather than a player who provides the deepest discounts

Hyundai's price jolt for Maruti

Price war in entry-level sedan segment: XCent to cost around Rs 19,000 lower than DZire

Bollywood enters e-commerce space with private labels

Hrithik Roshan has tied up with fashion portal Myntra to launch his own private label- HRX

Cafe Coffee Day looks eastwards for franchise

Senior officials say CCD would announce operations in South East Asia in 2014-15

Deepika: Leading lady in brand fees

Even after increasing her fees, the daughter of badminton star Prakash Padukone poses a challenge to Kareena Kapoor and Katrina Kaif

Instead of dictating offers, we let the customer choose her own gift: Vinay Bhatia

Interview with Customer care associate & senior vice-president, marketing & loyalty, Shoppers Stop

Ethical & smart

Ranbaxy's recent run-in with the US Food and Drug Administration has invited renewed questions about how to strengthen compliance mechanisms and ethical leadership within firms

A ticket to innovation

Branding in subways and trains has taken on a life of its own. Here are some key takeaways

On a group and a prayer

Amy Chua and her husband's deeply researched and compelling book explains the unique success of Mormon and Jewish communities in America

Nokia X will give users the confidence to move to Windows: Viral Oza

Interview with Marketing Director of Nokia India