Page 594 - Supplements
Tea battle turns green
Tetley and Lipton are making the under-penetrated brew their cuppa tea as they compete neck and neck
 "Tea battle turns green")
India lacks people and processes to operationalise analytics: Srikanth Velamakanni
Interview with Co-founder & CEO Fractal Analytics
 "India lacks people and processes to operationalise analytics: Srikanth Velamakanni")
Nestle's branding woes
The absence of new blockbusters is putting its bread and butter brands under a cloud as well
 "Nestle's branding woes")
 "Stylish and precise texting - Adaptxt")
Party apps of the political kind
Elections are round the corner and political parties are leaving no stone unturned to reach out to voters. Here's how parties are using social media and apps in the run-up to polls
 "Party apps of the political kind")
 "The Strategist Quiz (#347)")
 "The Strategist top five")
Book Extract: The truth about big data
Big data is no longer just a shiny new management tool. It is an evolutionary set of capability that will have unanticipated uses over time
 "Book Extract: The truth about big data")
 "Will the Ranbaxy imbroglio hurt Brand India?")
Cinema advertising rides on digitisation wave
Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation
 "Cinema advertising rides on digitisation wave")
 "Social media: The rise of targeted advertising")
 "Use analytics to cut supply chain risks")
Ordinary people
A middle-class upbringing, with its emphasis on education, the rigour and discipline instilled in schools and colleges in India and American meritocracy are propelling Indians to the top of more and m
 "Ordinary people")
It's tough to be a reporter
A journalist must perform various roles, be passionate yet detached
 "It's tough to be a reporter")
Antiques and masterpieces: Own a bit of India
With non-exportable antiques going under the hammer, Pundole's latest auction heralds a braver, bolder Indian art market
 "Antiques and masterpieces: Own a bit of India")
Duncan Fletcher is India's worst coach ever
Is it that foreign coaches don't succeed in India or is it that Fletcher is past his prime?
 "Duncan Fletcher is India's worst coach ever")
Rohit Shekhar: N D Tiwari's son, finally?
This week, after years of denying it, octogenarian politician N D Tiwari publicly accepted that Rohit Shekhar is indeed his son. For Shekhar, the change of heart must also come with a legal guarantee.
 "Rohit Shekhar: N D Tiwari's son, finally?")
Yet another premier league, it's tennis now
World No 1 Rafael Nadal and Sania Mirza will play for the Mumbai franchise in ITPL
March of the zombies
This election year is apparently going to consist of all thinking Indians picking a camp and defending it until their decaying corpses start stinking the place up